{"id":12373,"date":"2026-06-18T16:05:38","date_gmt":"2026-06-18T20:05:38","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/?post_type=resource&#038;p=12373"},"modified":"2026-06-22T15:00:08","modified_gmt":"2026-06-22T19:00:08","slug":"growyourlot","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/retail\/resources\/growyourlot\/","title":{"rendered":"Know Your Buyer, Grow Your Lot\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Independent dealers serve a&nbsp;shopper&nbsp;whom&nbsp;much of the industry overlooks&nbsp;at times\u2014 one shaped by financial reality, urgent need, and&nbsp;careful&nbsp;online research. Understanding who that buyer really is&nbsp;changes&nbsp;how you market, how you communicate, and how you close.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This\u00a0ebook\u00a0translates Cox Automotive\u2019s 2025 Independent Buyer Research into six data-backed trends \u2014 from the first trigger to the final impression \u2014 each paired with a practical action plan built specifically for independent retail dealers. <\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\t\t<div class=\"wp-block-coxautoinc-results-features-pdf-flipbook\" >\n\t\t\t<div id=\"flipbook-6a53fbdd9023f\" class=\"_df_book\" source=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Independent-Buyer-eBook-NIADA.pdf\" data-flipbook-mode=\"\"><\/div>\t\t<\/div>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Independent dealers serve a&nbsp;shopper&nbsp;whom&nbsp;much of the industry overlooks&nbsp;at times\u2014 one shaped by financial reality, urgent need, and&nbsp;careful&nbsp;online research. Understanding who that buyer really is&nbsp;changes&nbsp;how you market, how you communicate, and how you close.&nbsp; This\u00a0ebook\u00a0translates Cox Automotive\u2019s 2025 Independent Buyer Research&hellip;<\/p>\n","protected":false},"author":1312,"featured_media":12382,"template":"","categories":[1],"tags":[164],"resource-format":[54],"topic":[],"funnel-phase":[47],"audience":[],"persona":[],"product":[],"program-series":[],"eligible-for-automation":[],"lifecycle-of-automotive":[],"brand":[27],"class_list":["post-12373","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-uncategorized","tag-hide-from-archive","resource-format-ebooks"],"acf":{"show_featured_image":false,"action_item_text":"","is_gated":false,"gated_template_variation":"Gated Form","form_image":12375,"form_title":"","form_subtitle":"","gravity_form":"44","form_button_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Know Your Buyer, Grow Your Lot\u00a0 - Cox Automotive Retail<\/title>\n<meta name=\"description\" content=\"New research from Cox Automotive Research &amp; Market Intelligence, developed in consultation with NIADA. 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