{"id":8588,"date":"2024-10-22T20:31:31","date_gmt":"2024-10-22T20:31:31","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/resources\/your-2025-marketing-strategy-mapped-out\/"},"modified":"2026-06-10T13:30:48","modified_gmt":"2026-06-10T17:30:48","slug":"your-2025-marketing-strategy-mapped-out","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/retail\/resources\/your-2025-marketing-strategy-mapped-out\/","title":{"rendered":"Your 2025 Marketing Strategy Mapped Out: Out With the Old and Out With the New\u00a0"},"content":{"rendered":"
\"\"<\/figure>\n

You may have heard the saying \u201cOut with the old. In with the new.\u201d However, as we close out 2024 and round the bend into a new year, we\u2019re encouraging dealers to try and embrace a new saying\u2026 \u201cOut with the old. Out with the new.\u201d<\/p>\n

Why the change? Here at Autotrader we know this is the time you\u2019re focused on clearing out 2024 inventory faster and want to get ahead in your 2025 new car sales. So why not do BOTH?<\/p>\n

And to help you embrace this new saying, as the auto industry\u2019s mega-marketplace for consumers at Autotrader and Kelley Blue Book, we\u2019ve mapped out some proven tactics we believe every dealer should focus on in Q4 to see success both now, and in the coming year.<\/p>\n

2025 New-Car Inventory is Out. Is Your Q4 Marketing Strategy Set Up for Sales Success?<\/strong><\/h2>\n

With OEMs rolling out their 2025 inventory, now\u2019s the perfect time to evaluate your current marketing strategy. By making adjustments and planning for what\u2019s most likely ahead, Q4 is ideal for making sure you\u2019re currently and set up to maximize opportunities.<\/p>\n

Why is now the perfect time? There are 3 things happening now to help set you up for success tomorrow:<\/p>\n

Interest in new car models is high right now:<\/mark><\/strong> On average, nearly\u202f36\u202fmillion new car model searches are made across Autotrader and KBB.com during the last three months of the year.2<\/sup> Are you taking advantage of this? With consumers buying how they want, when they want, where they want, ensure that you\u2019re staying in front of them with the right messaging at the right time. This will ensure you\u2019re not only top of mind, but the one they choose from click to close.<\/p>\n

New car customers are up for grabs:<\/mark>\u00a0 <\/strong>Did you know that recent studies show that only 51% of new car customers are loyal to the dealership they last purchased from?3<\/sup> This gives your dealership a unique opportunity to not only focus\u202fon advertising\u202ftactics\u202fto win new customers and stand out as the one they should choose, but also help ensure you keep the customers you already have. Make sure you\u2019re educating new customers to the advantages of both your brand and doing business with you and remind existing customers why they chose you in the first place. Give them an experience at first sight.<\/p>\n

Time is money:<\/mark> <\/strong>The stats are in. And the average daily holding and carrying costs for dealer floor plans on a $40,000 investment are at a rate of 5.36% or $7.63 per day, and a rate of 5.32% or $7.58 per day.4<\/sup> This adds up quickly! Make sure your business and marketing strategy is focused on making each and every deal, when you have the opportunity to. The ideal time will always be NOW to move inventory.<\/p>\n

3\u202fTactics to Boost\u202fNew Car Sales This Quarter<\/strong><\/h2>\n

The good news is you\u2019re most likely already advertising on the #1 marketplace delivering the highest new car close rate in the industry (22% higher than the nearest competitor!1<\/sup>). So make the most of that partnership and capitalize on each and every opportunity. The following solutions can provide to overcome today\u2019s biggest challenges, and bring along auto-shoppers from click to close to boost your new-car sales in Q4 and in 2025 with the following 3 tactics:<\/p>\n

Get more eyes on your new-car inventory with:<\/strong><\/h4>\n

Modern dealers need partners who can actually power their business forward. In this fast-moving world and industry, consumer behavior and demand have forced modern ways from automotive dealerships, OEMs and lenders. Today\u2019s consumers want to feel like they\u2019re specific interests, needs and preferences are being met on every step of their path to purchase. You can do this as well as stay in front of the right buyer at the right time with the following:<\/p>\n

New Car Premium Listings<\/strong><\/a> \u2013 Efficiently attract and convert more online buyers to enhance your new car sales performance.<\/p>\n

New Car Spotlights<\/strong><\/a> \u2013 Get extra exposure and convert shoppers into high-quality leads.<\/p>\n

New Car Boost<\/strong><\/a> \u2013 Show used car shoppers they can get into a new car for a similar monthly payment.<\/p>\n

Market <\/strong><\/a>Extension<\/a><\/strong> Essential<\/strong><\/a> \u2013 Reach more customers in outside markets who are willing to pay delivery costs for that perfect vehicle you have on your lot.<\/p>\n

Merchandise your sales event and stay top of mind during the shopper journey with:<\/strong><\/h4>\n

Staying top of mind is no longer a \u201cnice\u201d to have\u2026 It\u2019s a need to have in today\u2019s omni-channel world. With much of the car shopping process flowing on-line, to instore, to often times back on-line, don\u2019t miss an opportunity to not only stay in front of a ready-to-buy shopper, but show them you are there to help them every step of the way. No matter which order they want to research or purchase, and no matter how they\u2019re doing that. Make sure you\u2019re including the following in your strategy to stay top of mind and keep a shopper\u2019s attention:<\/p>\n

Targeted Display<\/strong><\/a> \u2013 Keep the focus on your dealership\u2019s inventory or sales event with premium ad placements across Autotrader and KBB\u200c.\u200ccom\u2019s desktop and mobile experiences.<\/p>\n

Advanced Ads Premium<\/strong><\/a> \u2013 Retarget Autotrader and KBB.com shoppers and drive them back to your website with engaging ads as they browse the web and their social media.<\/p>\n

eLot<\/strong><\/a> \u2013 Target real-time shoppers during their valuation and search journeys, serving up your dealership\u2019s relevant inventory based on their recent search history.<\/p>\n

Clear out 2024 inventory with:<\/strong><\/h4>\n

The shopping journey from click to close isn\u2019t what it used to be. You\u2019ll need modern ways and solutions to take you from where you are today to where our industry is headed. It\u2019s more important than ever to ensure you\u2019re standing out as the one who has the vehicle they\u2019re searching for, in a market that has high-demand (willing to pay your price!) and can provide the experience they want. And to do that you need to get in front of the right consumer, with the right vehicle, to sell it at the right price with:<\/p>\n

Alpha Ads<\/strong><\/a> \u2013 Maximize exposure and highlight your brand with prominent advertising placement at the top of Autotrader and KBB.com.<\/p>\n

Vehicle Listing Buying Signals<\/strong><\/a> \u2013 <\/strong>Supercharge your Autotrader and KBB.com leads with in-depth Cox Automotive shopper data you can use\u202fto identify ready-to-buy customers\u202ffor a\u202ftailored sales approach.<\/p>\n

Market Extension<\/strong><\/a> \u2013 Reach more customers in select DMAs willing to pay delivery costs for that perfect vehicle you have on your lot.<\/p>\n

For the Road Forward<\/strong><\/h2>\n

Hopefully you can now agree, your saying should be \u201cOut with the old. Out with the new\u201d, especially when it comes to the inventory on or headed to your lot. By following the sage advice above and adopting some or all of the solutions above targeted to helping you move more cars and capture more ROI on each and every vehicle, you\u2019ll not only have a successful marketing strategy, but pave the way forward for a more successful future.<\/p>\n

Autotrader provides you with qualified leads for people who want cars. We have the data that connects and activates your data, and we have the shoppers. We know what they want, and our goal is to match them with our dealer partners, driving quality leads that have the highest gross profit on average industry wide. We connect you with customers virtually, to move shoppers to you, so that you can focus on building and letting your brand shine.<\/p>\n

Find more opportunities to get in front of shoppers that are ready-to-buy by contacting your Autotrader Consultant to get these winning new car advertising tactics working for your dealership. And\u2026 Cheers to closing out 2024 strong and planning for an even more successful New Year!<\/p>\n

<\/div>\n

SOURCING:<\/p>\n

1 Source: Cox Automotive first-party data, Oct. \u2013 Dec. 2023 full quarter avg.<\/p>\n

2 Source: Cox Automotive Analytics 2023 Q4 data.<\/p>\n

3 Source: 2023 Car Buyer Journey Study.<\/p>\n

4 Source: vAuto holding cost data, Sept.\u202f2024.<\/p>\n","protected":false},"excerpt":{"rendered":"

You may have heard the saying \u201cOut with the old. 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