{"id":8596,"date":"2024-09-12T14:20:59","date_gmt":"2024-09-12T14:20:59","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/resources\/stay-top-of-mind-with-car-shoppers-using-retargeted-marketing\/"},"modified":"2024-12-26T12:07:51","modified_gmt":"2024-12-26T12:07:51","slug":"stay-top-of-mind-with-car-shoppers-using-retargeted-marketing","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/retail\/resources\/stay-top-of-mind-with-car-shoppers-using-retargeted-marketing\/","title":{"rendered":"Video | Stay Top of Mind with Car Shoppers Using Retargeted Marketing\u00a0"},"content":{"rendered":"<p>Display ad retargeting continues to be a powerful and effective marketing strategy enabling businesses to connect with their target audience in a personalized and impactful way. Find out how it can help you deliver remarkable results for increased brand awareness, improved conversion rates, and enhanced customer engagement.&nbsp;<\/p>\n<p>In this WardsAuto FastChat episode Dana Middlemiss, Client Success Manager for Autotrader and Kelley Blue Book, shares how dealers can use retargeted ads to boost engagement.&nbsp;<\/p>\n<p><!-- The script tag should live in the head of your page if at all possible --><br \/>\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><\/p>\n<p><!-- Put this wherever you would like your player to appear --><br \/>\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/play.vidyard.com\/GeAybmGWk44ifXf63NEc2y.jpg\"\n  data-uuid=\"GeAybmGWk44ifXf63NEc2y\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/><\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/b2b.autotrader.com\/dealer-marketing\/display-advertising\/advanced-ads-retargeting\/?brand=at&amp;type=lg&amp;program=lg_upsell&amp;campaign_name=wards-fast-chat&amp;utm_campaign=at_lg_lg_upsell-wards-fast-chat&amp;utm_medium=website-brand&amp;utm_source=resources-page&amp;utm_term=advanced-ads\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1940\" height=\"500\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/2352346_DA-DisplayAds-970x250_082824.jpg\" alt=\"\" class=\"wp-image-8598\" srcset=\"https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/09\/2352346_DA-DisplayAds-970x250_082824.jpg 1940w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/09\/2352346_DA-DisplayAds-970x250_082824.jpg?resize=300,77 300w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/09\/2352346_DA-DisplayAds-970x250_082824.jpg?resize=768,198 768w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/09\/2352346_DA-DisplayAds-970x250_082824.jpg?resize=1024,264 1024w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/09\/2352346_DA-DisplayAds-970x250_082824.jpg?resize=1536,396 1536w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/09\/2352346_DA-DisplayAds-970x250_082824.jpg?resize=400,103 400w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/09\/2352346_DA-DisplayAds-970x250_082824.jpg?resize=1200,309 1200w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/09\/2352346_DA-DisplayAds-970x250_082824.jpg?resize=580,149 580w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/09\/2352346_DA-DisplayAds-970x250_082824.jpg?resize=440,113 440w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/09\/2352346_DA-DisplayAds-970x250_082824.jpg?resize=397,102 397w\" sizes=\"(max-width: 1940px) 100vw, 1940px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Display ad retargeting continues to be a powerful and effective marketing strategy enabling businesses to connect with their target audience in a personalized and impactful way. Find out how it [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":8597,"template":"","categories":[81],"tags":[84],"resource-format":[],"topic":[],"funnel-phase":[47],"audience":[],"persona":[],"product":[],"program-series":[],"eligible-for-automation":[],"lifecycle-of-automotive":[],"brand":[80],"class_list":["post-8596","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-all-resources","tag-dealer-marketing"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video | Stay Top of Mind with Car Shoppers Using Retargeted Marketing\u00a0 - Cox Automotive Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coxautoinc.com\/retail\/resources\/stay-top-of-mind-with-car-shoppers-using-retargeted-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video | Stay Top of Mind with Car Shoppers Using Retargeted Marketing\u00a0 - Cox Automotive Retail\" \/>\n<meta property=\"og:description\" content=\"Display ad retargeting continues to be a powerful and effective marketing strategy enabling businesses to connect with their target audience in a personalized and impactful way. 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