{"id":8600,"date":"2024-09-11T17:02:25","date_gmt":"2024-09-11T17:02:25","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/resources\/stop-leaving-money-on-the-table\/"},"modified":"2024-12-26T12:07:53","modified_gmt":"2024-12-26T12:07:53","slug":"stop-leaving-money-on-the-table","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/retail\/resources\/stop-leaving-money-on-the-table\/","title":{"rendered":"Video | Stop Leaving Money on the Table: Ensure You\u2019re Making the Most of Your Co-Op Dollars"},"content":{"rendered":"<p>Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. Moving into the second half of 2024, dealers should ensure they\u2019re maximizing their advertising budgets and not leaving any free money on the table.<\/p>\n<p>In this WardsAuto FastChat episode Michele Wright, Director of Sales for Autotrader and Kelley Blue Book, shares how dealers can use co-op funds to share the cost of advertising their dealership.<\/p>\n<p><!-- The script tag should live in the head of your page if at all possible --><br \/>\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><\/p>\n<p><!-- Put this wherever you would like your player to appear --><br \/>\n<img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/play.vidyard.com\/fYL41B5L65H37hTEA9UGnE.jpg\"\n  data-uuid=\"fYL41B5L65H37hTEA9UGnE\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/><\/p>\n<p>Liked what you heard? <a href=\"https:\/\/b2b.autotrader.com\/dealer-marketing\/display-advertising\/advanced-ads-retargeting\/?brand=at&amp;type=lg&amp;program=lg_upsell&amp;campaign_name=wards-fast-chat&amp;utm_campaign=at_lg_lg_upsell-wards-fast-chat&amp;utm_medium=website-brand&amp;utm_source=resources-page&amp;utm_term=co-op-ads\" class=\"ek-link\">Check out all of Autotrader\u2019s co-op eligible solutions.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. Moving into the second half [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":8601,"template":"","categories":[81,85],"tags":[],"resource-format":[62],"topic":[],"funnel-phase":[47],"audience":[],"persona":[],"product":[],"program-series":[],"eligible-for-automation":[],"lifecycle-of-automotive":[],"brand":[80],"class_list":["post-8600","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-all-resources","category-digital-marketing-strategy","resource-format-video"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video | Stop Leaving Money on the Table: Ensure You\u2019re Making the Most of Your Co-Op Dollars - Cox Automotive Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coxautoinc.com\/retail\/resources\/stop-leaving-money-on-the-table\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video | Stop Leaving Money on the Table: Ensure You\u2019re Making the Most of Your Co-Op Dollars - Cox Automotive Retail\" \/>\n<meta property=\"og:description\" content=\"Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. 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