{"id":8603,"date":"2024-08-16T17:52:16","date_gmt":"2024-08-16T17:52:16","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/"},"modified":"2024-12-26T12:07:58","modified_gmt":"2024-12-26T12:07:58","slug":"video-ways-to-boost-engagement-and-leads-without-boosting-your-cost","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/","title":{"rendered":"Video | Ways to Boost Engagement and Leads without Boosting Your Cost"},"content":{"rendered":"<p>In today\u2019s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers\u2019 search results is vital. Find out how to boost your engagement without boosting your costs with merchandising best practices.<\/p>\n<p>In this WardsAuto FastChat episode David Lumpkin, Senior Director of Inside Business Development for Autotrader and Kelley Blue Book, shares how dealers can boost their performance without boosting their spend.<\/p>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><\/p>\n<p><img decoding=\"async\"\n  style=\"width: 100%; margin: auto; display: block;\"\n  class=\"vidyard-player-embed\"\n  src=\"https:\/\/play.vidyard.com\/UCWLyFgiNSzgNKMn6rcGsd.jpg\"\n  data-uuid=\"UCWLyFgiNSzgNKMn6rcGsd\"\n  data-v=\"4\"\n  data-type=\"inline\"\n\/><\/p>\n<p>Liked what you heard? <a href=\"https:\/\/b2b.autotrader.com\/why-autotrader\/dealer-success\/boosting-performance\/\" class=\"ek-link\">Check out all of Autotrader\u2019s tips<\/a> to make sure you are getting the most out of your marketing spend.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/b2b.autotrader.com\/digital-advertising\/?brand=at&amp;type=lg&amp;program=lg_upsell&amp;campaign_name=wards-fast-chat&amp;utm_campaign=at_lg_lg_upsell-wards-fast-chat&amp;utm_medium=website-brand&amp;utm_source=resources-page&amp;utm_term=boosting-performance\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1940\" height=\"500\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/2352346_DADisplayAds-970x250_081624.jpg\" alt=\"\" class=\"wp-image-8605\" srcset=\"https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/08\/2352346_DADisplayAds-970x250_081624.jpg 1940w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/08\/2352346_DADisplayAds-970x250_081624.jpg?resize=300,77 300w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/08\/2352346_DADisplayAds-970x250_081624.jpg?resize=768,198 768w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/08\/2352346_DADisplayAds-970x250_081624.jpg?resize=1024,264 1024w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/08\/2352346_DADisplayAds-970x250_081624.jpg?resize=1536,396 1536w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/08\/2352346_DADisplayAds-970x250_081624.jpg?resize=400,103 400w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/08\/2352346_DADisplayAds-970x250_081624.jpg?resize=1200,309 1200w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/08\/2352346_DADisplayAds-970x250_081624.jpg?resize=580,149 580w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/08\/2352346_DADisplayAds-970x250_081624.jpg?resize=440,113 440w, https:\/\/b2b.autotrader.com\/wp-content\/uploads\/sites\/5\/2024\/08\/2352346_DADisplayAds-970x250_081624.jpg?resize=397,102 397w\" sizes=\"(max-width: 1940px) 100vw, 1940px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers\u2019 search results is vital. Find out how to boost your engagement without boosting your costs with [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":8604,"template":"","categories":[81,85],"tags":[],"resource-format":[],"topic":[],"funnel-phase":[47],"audience":[],"persona":[],"product":[],"program-series":[],"eligible-for-automation":[],"lifecycle-of-automotive":[],"brand":[80],"class_list":["post-8603","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-all-resources","category-digital-marketing-strategy"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video | Ways to Boost Engagement and Leads without Boosting Your Cost - Cox Automotive Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video | Ways to Boost Engagement and Leads without Boosting Your Cost - Cox Automotive Retail\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers\u2019 search results is vital. Find out how to boost your engagement without boosting your costs with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/\" \/>\n<meta property=\"og:site_name\" content=\"Cox Automotive Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-26T12:07:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/WardsAuto-Thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/\",\"name\":\"Video | Ways to Boost Engagement and Leads without Boosting Your Cost - Cox Automotive Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/WardsAuto-Thumbnail.jpg\",\"datePublished\":\"2024-08-16T17:52:16+00:00\",\"dateModified\":\"2024-12-26T12:07:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/#primaryimage\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/WardsAuto-Thumbnail.jpg\",\"contentUrl\":\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/WardsAuto-Thumbnail.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.coxautoinc.com\/retail\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Video | Ways to Boost Engagement and Leads without Boosting Your Cost\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#website\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/\",\"name\":\"Cox Automotive Retail\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.coxautoinc.com\/retail\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#organization\",\"name\":\"Cox Automotive Retail\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/07\/logo-brand-stacked.svg\",\"contentUrl\":\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/07\/logo-brand-stacked.svg\",\"width\":412,\"height\":133,\"caption\":\"Cox Automotive Retail\"},\"image\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Video | Ways to Boost Engagement and Leads without Boosting Your Cost - Cox Automotive Retail","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/","og_locale":"en_US","og_type":"article","og_title":"Video | Ways to Boost Engagement and Leads without Boosting Your Cost - Cox Automotive Retail","og_description":"In today\u2019s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers\u2019 search results is vital. Find out how to boost your engagement without boosting your costs with [&hellip;]","og_url":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/","og_site_name":"Cox Automotive Retail","article_modified_time":"2024-12-26T12:07:58+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/WardsAuto-Thumbnail.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/","url":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/","name":"Video | Ways to Boost Engagement and Leads without Boosting Your Cost - Cox Automotive Retail","isPartOf":{"@id":"https:\/\/www.coxautoinc.com\/retail\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/#primaryimage"},"image":{"@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/#primaryimage"},"thumbnailUrl":"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/WardsAuto-Thumbnail.jpg","datePublished":"2024-08-16T17:52:16+00:00","dateModified":"2024-12-26T12:07:58+00:00","breadcrumb":{"@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/#primaryimage","url":"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/WardsAuto-Thumbnail.jpg","contentUrl":"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/WardsAuto-Thumbnail.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/video-ways-to-boost-engagement-and-leads-without-boosting-your-cost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.coxautoinc.com\/retail\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.coxautoinc.com\/retail\/resources\/"},{"@type":"ListItem","position":3,"name":"Video | Ways to Boost Engagement and Leads without Boosting Your Cost"}]},{"@type":"WebSite","@id":"https:\/\/www.coxautoinc.com\/retail\/#website","url":"https:\/\/www.coxautoinc.com\/retail\/","name":"Cox Automotive Retail","description":"","publisher":{"@id":"https:\/\/www.coxautoinc.com\/retail\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.coxautoinc.com\/retail\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.coxautoinc.com\/retail\/#organization","name":"Cox Automotive Retail","url":"https:\/\/www.coxautoinc.com\/retail\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.coxautoinc.com\/retail\/#\/schema\/logo\/image\/","url":"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/07\/logo-brand-stacked.svg","contentUrl":"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/07\/logo-brand-stacked.svg","width":412,"height":133,"caption":"Cox Automotive Retail"},"image":{"@id":"https:\/\/www.coxautoinc.com\/retail\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"reading_time":"1m Read","_links":{"self":[{"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/resource\/8603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":1,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/resource\/8603\/revisions"}],"predecessor-version":[{"id":8606,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/resource\/8603\/revisions\/8606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/media\/8604"}],"wp:attachment":[{"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/media?parent=8603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/categories?post=8603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/tags?post=8603"},{"taxonomy":"resource-format","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/resource-format?post=8603"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/topic?post=8603"},{"taxonomy":"funnel-phase","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/funnel-phase?post=8603"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/audience?post=8603"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/persona?post=8603"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/product?post=8603"},{"taxonomy":"program-series","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/program-series?post=8603"},{"taxonomy":"eligible-for-automation","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/eligible-for-automation?post=8603"},{"taxonomy":"lifecycle-of-automotive","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/lifecycle-of-automotive?post=8603"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/brand?post=8603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}