{"id":8617,"date":"2024-12-13T11:30:58","date_gmt":"2024-12-13T16:30:58","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/resources\/new-learning-series-from-click-to-close\/"},"modified":"2024-12-26T12:08:14","modified_gmt":"2024-12-26T12:08:14","slug":"new-learning-series-from-click-to-close","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/retail\/resources\/new-learning-series-from-click-to-close\/","title":{"rendered":"NEW Learning Series: From Click to Close\u00a0"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.coxautoinc.com\/retail\/from-click-to-close-registration\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/12\/2993_DDC_AT_DIGITAL_Cross_Brand_Display_Social_Assets_Opt1_1200x627_V7.jpg?w=1024&#038;resize=1200%2C627\" alt=\"\" class=\"wp-image-8618\" srcset=\"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/12\/2993_DDC_AT_DIGITAL_Cross_Brand_Display_Social_Assets_Opt1_1200x627_V7.jpg?w=1200 1200w, https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/12\/2993_DDC_AT_DIGITAL_Cross_Brand_Display_Social_Assets_Opt1_1200x627_V7.jpg?w=300 300w, https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/12\/2993_DDC_AT_DIGITAL_Cross_Brand_Display_Social_Assets_Opt1_1200x627_V7.jpg?w=768 768w, https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/12\/2993_DDC_AT_DIGITAL_Cross_Brand_Display_Social_Assets_Opt1_1200x627_V7.jpg?w=1024 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<div aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>As you know, most vehicle purchases in today\u2019s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing \u2013 you have the opportunity to capture their attention at first click \u2013 the gateway to their vehicle shopping journey.\u00a0<\/p>\n<p>We invite you to join us for a NEW three-part learning series hosted by the experts at Autotrader and Dealer.com that will show you the new ways to have more success in converting a shopper from CLICK to CLOSE, and the crucial steps you need to take in between.&nbsp;&nbsp;<\/p>\n<p>Every dealer wants to fast-track a close, and when you sign up to hear about the modern ways to create a personalized, connected, and seamless omnichannel shopping experience, you\u2019ll hear about the five key steps:<strong> <\/strong><strong>CLICK, FIND, FOLLOW, DRIVE<\/strong>, and <strong>CLOSE<\/strong>.&nbsp;<\/p>\n<p>We\u2019ll share examples of what we see working over our tens of thousands of dealer partners and vast Cox Automotive eco-system when it comes to things like:&nbsp;&nbsp;<\/p>\n<ul>\n<li>How to get shoppers to <strong>CLICK<\/strong> on your ads to see your vehicles,\u00a0\u00a0<\/li>\n<\/ul>\n<ul>\n<li><strong>FIND<\/strong> shoppers who are ready-to-buy and target them with relevant messaging they\u2019ll react to,\u00a0<\/li>\n<\/ul>\n<ul>\n<li><strong>FOLLOW<\/strong> shopper activity and make the most of that valuable data to create a tailored shopping experience they\u2019ll seamlessly go through,\u00a0<\/li>\n<\/ul>\n<ul>\n<li><strong>DRIVE<\/strong> them to purchase by creating a shopping journey that caters to how they want to buy,\u00a0\u00a0<\/li>\n<\/ul>\n<ul>\n<li>And finally, how to lead them to purchase &#8211; <strong>CLOSE<\/strong> the deal \u2013 which is what we ALL want!\u00a0<\/li>\n<\/ul>\n<p>So, register today and be one of the FIRST to learn the winning online digital marketing strategy needed to stay competitive and drive more sales, From Click to Close!\u00a0<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/retail\/from-click-to-close-registration\">Register For New Learning Series\u00a0\u00a0<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As you know, most vehicle purchases in today\u2019s times start out with a single click. And whether that click comes from an email, popup ad, or a vehicle listing \u2013 you have the opportunity to capture their attention at first click \u2013 the gateway to their vehicle shopping journey.\u00a0 We invite you to join us &hellip; <a class=\"moretag\" href=\"https:\/\/www.dealer.com\/insights\/new-learning-series-from-click-to-close\/\">Continued<\/a><\/p>\n","protected":false},"author":0,"featured_media":8618,"template":"","categories":[29,114],"tags":[],"resource-format":[],"topic":[],"funnel-phase":[],"audience":[],"persona":[],"product":[],"program-series":[],"eligible-for-automation":[],"lifecycle-of-automotive":[],"brand":[113],"class_list":["post-8617","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-article","category-auto-industry-insights"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NEW Learning Series: From Click to Close\u00a0 - Cox Automotive Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coxautoinc.com\/retail\/resources\/new-learning-series-from-click-to-close\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEW Learning Series: From Click to Close\u00a0 - Cox Automotive Retail\" \/>\n<meta property=\"og:description\" content=\"As you know, most vehicle purchases in today\u2019s times start out with a single click. 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