{"id":8640,"date":"2024-08-09T09:31:22","date_gmt":"2024-08-09T14:31:22","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/"},"modified":"2024-12-26T12:09:06","modified_gmt":"2024-12-26T12:09:06","slug":"cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/","title":{"rendered":"Dealer.com\u2019s Google Analytics 4 Quick Reference Guide\u202f\u202f\u00a0"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?h=405&#038;w=720&#038;resize=720%2C405\" alt=\"\" class=\"wp-image-8641\" style=\"width:836px;height:auto\" srcset=\"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?w=720 720w, https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?w=300 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<p>As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the <a href=\"https:\/\/automotivestandardscouncil.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Standards Council website<\/a>. \u202f&nbsp;<\/p>\n<p>With the official retirement of Universal Analytics by Google, all your data should have been successfully migrated from your Google Universal account to Google Analytics 4.\u202f&nbsp;<\/p>\n<p>For dealers that have made the transition but are still not sure how to set up their dashboard, we developed a quick reference guide on how to create Custom Dimensions and Metrics for GA4 Properties.\u202f&nbsp;<\/p>\n<p><a href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/DDC-GA4-Quick-Reference-Guide.pdf\">Click here<\/a> to access the quick reference guide.\u202f\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/12\/DDC-GA4-Quick-Reference-Guide.pdf\"><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" width=\"855\" height=\"146\" src=\"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2023\/08\/ddc-ga4.jpg?w=855&#038;resize=855%2C146\" alt=\"\" class=\"wp-image-8642\" srcset=\"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2023\/08\/ddc-ga4.jpg?w=855 855w, https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2023\/08\/ddc-ga4.jpg?w=300 300w, https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2023\/08\/ddc-ga4.jpg?w=768 768w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/a><\/figure>\n<\/p>\n<p>If you would like immediate assistance configuring Custom Dimensions and Metrics for your GA4 property, please contact your Performance Manager or the <a href=\"https:\/\/www.dealer.com\/support\/requestform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dealer.com Technical Support team<\/a>. \u202f&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website. \u202f&nbsp; &hellip; <a class=\"moretag\" href=\"https:\/\/www.dealer.com\/insights\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/\">Continued<\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","categories":[115,29,114,129],"tags":[128,120],"resource-format":[],"topic":[],"funnel-phase":[],"audience":[],"persona":[],"product":[],"program-series":[],"eligible-for-automation":[],"lifecycle-of-automotive":[],"brand":[113],"class_list":["post-8640","resource","type-resource","status-publish","hentry","category-advertising","category-article","category-auto-industry-insights","category-best-practices","tag-digital-advertising","tag-digital-marketing"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cox Automotive Dealer Support with GA4Dealer.com\u2019s Google Analytics 4 Quick Reference Guide\u202f\u202f\u00a0 - Cox Automotive Retail<\/title>\n<meta name=\"description\" content=\"Google announced that Universal Analytics, a digital measurement platform, is being replaced by a new platform called GA4. Read more about what to expect and how Cox Automotive will support dealers during the transition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cox Automotive Dealer Support with GA4Dealer.com\u2019s Google Analytics 4 Quick Reference Guide\u202f\u202f\u00a0 - Cox Automotive Retail\" \/>\n<meta property=\"og:description\" content=\"Google announced that Universal Analytics, a digital measurement platform, is being replaced by a new platform called GA4. Read more about what to expect and how Cox Automotive will support dealers during the transition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/\" \/>\n<meta property=\"og:site_name\" content=\"Cox Automotive Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-26T12:09:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?h=405&#038;w=720&#038;resize=720%2C405\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/\",\"name\":\"Cox Automotive Dealer Support with GA4Dealer.com\u2019s Google Analytics 4 Quick Reference Guide\u202f\u202f\u00a0 - Cox Automotive Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?h=405&#038;w=720&#038;resize=720%2C405\",\"datePublished\":\"2024-08-09T14:31:22+00:00\",\"dateModified\":\"2024-12-26T12:09:06+00:00\",\"description\":\"Google announced that Universal Analytics, a digital measurement platform, is being replaced by a new platform called GA4. Read more about what to expect and how Cox Automotive will support dealers during the transition.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/#primaryimage\",\"url\":\"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?h=405&#038;w=720&#038;resize=720%2C405\",\"contentUrl\":\"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?h=405&#038;w=720&#038;resize=720%2C405\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.coxautoinc.com\/retail\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.coxautoinc.com\/retail\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dealer.com\u2019s Google Analytics 4 Quick Reference Guide\u202f\u202f\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#website\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/\",\"name\":\"Cox Automotive Retail\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.coxautoinc.com\/retail\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#organization\",\"name\":\"Cox Automotive Retail\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/07\/logo-brand-stacked.svg\",\"contentUrl\":\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/07\/logo-brand-stacked.svg\",\"width\":412,\"height\":133,\"caption\":\"Cox Automotive Retail\"},\"image\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cox Automotive Dealer Support with GA4Dealer.com\u2019s Google Analytics 4 Quick Reference Guide\u202f\u202f\u00a0 - Cox Automotive Retail","description":"Google announced that Universal Analytics, a digital measurement platform, is being replaced by a new platform called GA4. Read more about what to expect and how Cox Automotive will support dealers during the transition.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/","og_locale":"en_US","og_type":"article","og_title":"Cox Automotive Dealer Support with GA4Dealer.com\u2019s Google Analytics 4 Quick Reference Guide\u202f\u202f\u00a0 - Cox Automotive Retail","og_description":"Google announced that Universal Analytics, a digital measurement platform, is being replaced by a new platform called GA4. Read more about what to expect and how Cox Automotive will support dealers during the transition.","og_url":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/","og_site_name":"Cox Automotive Retail","article_modified_time":"2024-12-26T12:09:06+00:00","og_image":[{"url":"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?h=405&#038;w=720&#038;resize=720%2C405","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/","url":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/","name":"Cox Automotive Dealer Support with GA4Dealer.com\u2019s Google Analytics 4 Quick Reference Guide\u202f\u202f\u00a0 - Cox Automotive Retail","isPartOf":{"@id":"https:\/\/www.coxautoinc.com\/retail\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/#primaryimage"},"image":{"@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?h=405&#038;w=720&#038;resize=720%2C405","datePublished":"2024-08-09T14:31:22+00:00","dateModified":"2024-12-26T12:09:06+00:00","description":"Google announced that Universal Analytics, a digital measurement platform, is being replaced by a new platform called GA4. Read more about what to expect and how Cox Automotive will support dealers during the transition.","breadcrumb":{"@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/#primaryimage","url":"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?h=405&#038;w=720&#038;resize=720%2C405","contentUrl":"https:\/\/www.dealer.com\/wp-content\/uploads\/sites\/18\/2024\/07\/DDC-and-GA4-Blog-July-Update.png?h=405&#038;w=720&#038;resize=720%2C405"},{"@type":"BreadcrumbList","@id":"https:\/\/www.coxautoinc.com\/retail\/resources\/cox-automotive-supports-dealers-with-google-analytics-4-ga4-deployment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.coxautoinc.com\/retail\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.coxautoinc.com\/retail\/resources\/"},{"@type":"ListItem","position":3,"name":"Dealer.com\u2019s Google Analytics 4 Quick Reference Guide\u202f\u202f\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.coxautoinc.com\/retail\/#website","url":"https:\/\/www.coxautoinc.com\/retail\/","name":"Cox Automotive Retail","description":"","publisher":{"@id":"https:\/\/www.coxautoinc.com\/retail\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.coxautoinc.com\/retail\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.coxautoinc.com\/retail\/#organization","name":"Cox Automotive Retail","url":"https:\/\/www.coxautoinc.com\/retail\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.coxautoinc.com\/retail\/#\/schema\/logo\/image\/","url":"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/07\/logo-brand-stacked.svg","contentUrl":"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/07\/logo-brand-stacked.svg","width":412,"height":133,"caption":"Cox Automotive Retail"},"image":{"@id":"https:\/\/www.coxautoinc.com\/retail\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"reading_time":"1m Read","_links":{"self":[{"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/resource\/8640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":2,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/resource\/8640\/revisions"}],"predecessor-version":[{"id":8645,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/resource\/8640\/revisions\/8645"}],"wp:attachment":[{"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/media?parent=8640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/categories?post=8640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/tags?post=8640"},{"taxonomy":"resource-format","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/resource-format?post=8640"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/topic?post=8640"},{"taxonomy":"funnel-phase","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/funnel-phase?post=8640"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/audience?post=8640"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/persona?post=8640"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/product?post=8640"},{"taxonomy":"program-series","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/program-series?post=8640"},{"taxonomy":"eligible-for-automation","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/eligible-for-automation?post=8640"},{"taxonomy":"lifecycle-of-automotive","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/lifecycle-of-automotive?post=8640"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/retail\/wp-json\/wp\/v2\/brand?post=8640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}