{"id":8714,"date":"2025-01-03T20:43:20","date_gmt":"2025-01-03T20:43:20","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/?post_type=resource&#038;p=8714"},"modified":"2025-01-03T20:44:27","modified_gmt":"2025-01-03T20:44:27","slug":"harness-the-power-of-artificial-intelligence-and-automation-in-your-dealership","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/retail\/resources\/harness-the-power-of-artificial-intelligence-and-automation-in-your-dealership\/","title":{"rendered":"Harness the Power of Artificial Intelligence and Automation in Your Dealership\u00a0"},"content":{"rendered":"\n<p>Recent Cox Automotive research shows that dealers have mixed feelings about artificial intelligence and automation. According to a survey of 360 dealers, both franchise and independent, fielded October 2-9, 2024, many dealership employees see the potential in AI:&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-cbe8ed8e wp-block-group-is-layout-constrained\" style=\"margin-top:20px;margin-bottom:20px;padding-left:var(--wp--preset--spacing--30)\">\n<ul style=\"margin-top:0;margin-bottom:0;padding-left:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li>Only 20% of dealers say AI tools are too technical or complicated to use and their store&nbsp;<\/li>\n\n\n\n<li>40% of dealers say that AI tools can simplify daily tasks+&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>And yet, many also aren\u2019t quite sure how to put artificial intelligence to use in their roles:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dbfbfef4 wp-block-group-is-layout-constrained\" style=\"min-height:0px;margin-top:20px;margin-bottom:20px;padding-top:0;padding-left:var(--wp--preset--spacing--30)\">\n<ul style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li>41% are hesitant to use AI&nbsp;&nbsp;<\/li>\n\n\n\n<li>39% struggle to understand how AI can be used&nbsp;<\/li>\n\n\n\n<li>Only 23% trust AI to help them do their jobs&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>It\u2019s no surprise dealers are experiencing this mix of feelings about AI. There has been an influx of AI and automation applications for automotive retail recently, but it isn\u2019t always clear how AI and automation will deliver bottom line results. And these technologies are not all created equal.\u00a0\u00a0<\/p>\n\n\n\n<p>There\u2019s good news: Cox Automotive is here to help.\u00a0\u00a0<\/p>\n\n\n\n<p>Cox Automotive has long been invested in the power of AI and automation, and dealers have long benefitted from the investment in innovation. The <a href=\"https:\/\/www.coxautoinc.com\/retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retail360<\/a> vision is continuing to put that power in the hands of dealers, lenders and manufacturers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Cox Automotive delivers the most <a href=\"https:\/\/www.coxautoinc.com\/retail\/#power\" target=\"_blank\" rel=\"noreferrer noopener\">powerful, actionable insights<\/a> in the automotive retail industry. What we mean by \u201cinsights\u201d is pieces of information about consumers that dealers and staff couldn\u2019t realistically uncover by manually reading through recent activity in their customer profile or emails\u2014things like their true down payment range and their likelihood to buy.\u00a0<\/p>\n\n\n\n<p>With Cox Automotive insights, dealers know the shoppers they\u2019ll close them before they even submit a lead. That\u2019s because Cox Automotive\u2019s insights are aggregated from data from 7 out of 10 in-market shoppers using our Autotrader, Kelley Blue Book, and Dealer.com properties.\u00a0\u00a0<\/p>\n\n\n\n<p>With these insights, based on consumers\u2019 online browsing behavior and expanding well beyond the information they&#8217;ve submitted in lead forms, dealers know exactly what each shopper truly wants\u2014enabling dealers to stay in control and maximize the profitability of every deal. Dealers can use these insights to optimize every part of the car-buying journey, from having the right inventory at the right time to personalizing every website visit. \u00a0<\/p>\n\n\n\n<p>The power of these insights is elevated by Cox Automotive\u2019s <a href=\"https:\/\/www.coxautoinc.com\/retail\/#save\" target=\"_blank\" rel=\"noreferrer noopener\">AI-led automation<\/a>, which puts repetitive tasks on cruise control and enables dealers to do more with less. Automation saves time, and insights inform how to make the most of that time.\u00a0<\/p>\n\n\n\n<p>The Cox Automotive team is here to help you understand how insights, automation, and other types of AI can drive results. Download our new guide for an overview of these types of AI and more, plus guidance on how to evaluate these tools and examples of AI in action.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/ai-for-automotive-retailers\/?brand=rtl&amp;type=lg&amp;program=core_websites&amp;campaign_name=tl_aw_r360_ai_insights_blog&amp;utm_campaign=rtl_lg_core_websites-tl_aw_r360_ai_insights_blog&amp;utm_medium=website-brand&amp;utm_source=retail_content\">Download the Ebook &nbsp;<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recent Cox Automotive research shows that dealers have mixed feelings about artificial intelligence and automation. According to a survey of 360 dealers, both franchise and independent, fielded October 2-9, 2024, many dealership employees see the potential in AI:&nbsp;&nbsp; And yet, many also aren\u2019t quite sure how to put artificial intelligence to use in their roles:&nbsp;&hellip; <a class=\"moretag\" href=\"https:\/\/www.coxautoinc.com\/retail\/resources\/harness-the-power-of-artificial-intelligence-and-automation-in-your-dealership\/\">Read More<\/a><\/p>\n","protected":false},"author":1312,"featured_media":8721,"template":"","categories":[1],"tags":[],"resource-format":[],"topic":[],"funnel-phase":[33],"audience":[],"persona":[],"product":[],"program-series":[],"eligible-for-automation":[],"lifecycle-of-automotive":[],"brand":[27],"class_list":["post-8714","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Harness AI and Automation in Your Dealership | Cox Automotive Insights<\/title>\n<meta name=\"description\" content=\"Leverage AI and automation in your dealership with insights from Cox Automotive. 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