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CONNECTED MARKETING

CONNECT WITH MORE CAR BUYERS.
ANYTIME. ANYWHERE.

Create and connect a complete marketing strategy — from first click to final deal terms. Autotrader, Kelley Blue Book and Dealer.com, combined with innovative tools and platforms, work better together to convert marketing spend into sales. 

Meet car buyers wherever they are in the process

DREAM

ADVERTISE ON THIRD-PARTY SITES
The right combination of listings, contextual display, brand exposure and traffic-drivers connect you with ready-to-buy shoppers fast on Autotrader and KBB.com. 

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CONSIDER

MANAGE CUSTOMER PRICE EXPECTATIONS
Overcome price objections and contentious negotiations by aligning the online/offline shopping experiences with tools that clearly show customers what a good deal would be.

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BUILD AWARENESS
Highlight special inventory on Autotrader.com and KBB.com with highly visible, contextually relevant ads matching shoppers’ search criteria.

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SELECT

REACH IN-MARKET SHOPPERS
Engage on the sites where shoppers become buyers 10 days sooner* with multi-channel marketing that meets consumers wherever they are in the shopping process.

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TARGET ACROSS THE WEB
Reach in-market buyers across paid search, display, social and video channels with integrated ad campaigns using advanced data-targeting capabilities. 

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RANK HIGHER IN SEARCH
Ensure your inventory reaches buyers using search engines and is optimized for local reach to increase visits to your website and more leads from qualified visitors.

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PERSONALIZE THE EXPERIENCE
Create a highly personalized user experience for every shopper on your website with relevant content
that dynamically aligns with dealer specials and consumer behavior on Autotrader and KBB.com.

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BUY

ATTRACT TRADE-IN CUSTOMERS
Align online valuation tools with in-store processes to enhance the customer experience, facilitate transactional conversations, close more deals, and improve overall margins.

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MAKE DEALS ONLINE
Give your customers a complete digital retailing experience the way they want to buy, streamlining trade-in valuations, payment options, vehicle deposits, F&I options and deal-structuring — all from your dealer website.

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Tie it all together to optimize your effectiveness

MEASURE YOUR MARKETING PERFORMANCE

Understand how your digital marketing investments are driving consumer shopping and buying activities. Analyze, forecast and plan an optimal end-to-end marketing strategy.

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2018 Car Buyer Journey study

Discover new insights about online shopping, the importance of various internet resources and the use of multiple devices during the car-buying process. The study also examines how car buyers consider a variety of makes/models and purchase options as they shop, and examines what consumers like and dislike the most about the car-buying process.

GET THE STUDY

Ready to get started?

We're here to help! Learn more about connected marketing or other Cox Automotive brands and solutions.

  • Looking for a demo?
  • Have a question about how this offering works with other Cox Automotive solutions?
  • Ready to become a client?

Just give us a few details in the “Message” field, and we’ll make sure the right team member gets in touch with you.

Interested in joining our team? Visit our career site.

*Source: 2017 Car Buyer Journey Study - Cox Automotive; based on use of Autotrader and KBB.com