Create and connect a complete marketing strategy — from first click to final deal terms. Autotrader, Kelley Blue Book and Dealer.com, combined with innovative tools and platforms, work better together to convert marketing spend into sales.
Create a highly personalized user experience for every shopper on your website with relevant content that dynamically aligns with dealer specials and consumer behavior on Autotrader and KBB.com.LEARN MORE ›
Give your customers a complete digital retailing experience the way they want to buy, streamlining trade-in valuations, payment options, vehicle deposits, F&I options and deal-structuring — all from your dealer website.LEARN MORE ›
MEASURE YOUR MARKETING PERFORMANCE
Understand how your digital marketing investments are driving consumer shopping and buying activities. Analyze, forecast and plan an optimal end-to-end marketing strategy.
Discover new insights about online shopping, the importance of various internet resources and the use of multiple devices during the car-buying process. The study also examines how car buyers consider a variety of makes/models and purchase options as they shop, and examines what consumers like and dislike the most about the car-buying process.GET THE STUDY
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*Source: 2017 Car Buyer Journey Study - Cox Automotive; based on use of Autotrader and KBB.com