icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube
Solutions / Connected Marketing

Connect With More Car Buyers. Anytime. Anywhere.

Brand logo max480x132 autotrader.png
Ddc 19 logo full color rgb 450x50 333c7893 2e72 4a1b bc04 415f143b4dd6.png

Create a complete marketing strategy

From first click to final deal terms. Autotrader, Kelley Blue Book and Dealer.com, combined with innovative tools and platforms, work better together to convert marketing spend into sales.

Meet car buyers wherever they are in the process

DREAM

452991 cai connected marketing landing page on coxautoinc.com marketing icons dream
ADVERTISE ON THIRD-PARTY SITES

The right combination of listings, contextual display, brand exposure and traffic-drivers connect you with ready-to-buy shoppers fast on Autotrader and KBB.com. 

LEARN MORE ›

CONSIDER

452991 cai connected marketing landing page on coxautoinc.com marketing icons consider 1
MANAGE CUSTOMER PRICE EXPECTATIONS

Overcome price objections and contentious negotiations by aligning the online/offline shopping experiences with tools that clearly show customers what a good deal would be.

LEARN MORE ›

452991 cai connected marketing landing page on coxautoinc.com marketing icons consider 2
BUILD AWARENESS

Highlight special inventory on Autotrader.com and KBB.com with highly visible, contextually relevant ads matching shoppers’ search criteria.

LEARN MORE ›

SELECT

452991 cai connected marketing landing page on coxautoinc.com marketing icons select 1
REACH IN-MARKET SHOPPERS

Engage on the sites where shoppers become buyers 10 days sooner* with multi-channel marketing that meets consumers wherever they are in the shopping process.

LEARN MORE ›

452991 cai connected marketing landing page on coxautoinc.com marketing icons select 2
TARGET ACROSS THE WEB

Reach in-market buyers across paid search, display, social and video channels with integrated ad campaigns using advanced data-targeting capabilities.

LEARN MORE › 

452991 cai connected marketing landing page on coxautoinc.com marketing icons select 3
RANK HIGHER IN SEARCH

Ensure your inventory reaches buyers using search engines and is optimized for local reach to increase visits to your website and more leads from qualified visitors.

LEARN MORE ›

452991 cai connected marketing landing page on coxautoinc.com marketing icons select 4
PERSONALIZE THE EXPERIENCE

Create a highly personalized user experience for every shopper on your website with relevant content that dynamically aligns with dealer specials and consumer behavior on Autotrader and KBB.com.

LEARN MORE ›

BUY

452991 cai connected marketing landing page on coxautoinc.com marketing icons buy 1
ATTRACT TRADE-IN CUSTOMERS

Align online valuation tools with in-store processes to enhance the customer experience, facilitate transactional conversations, close more deals, and improve overall margins.

LEARN MORE ›

452991 cai connected marketing landing page on coxautoinc.com marketing icons buy 2
MAKE DEALS ONLINE

Give your customers a complete digital retailing experience the way they want to buy, streamlining trade-in valuations, payment options, vehicle deposits, F&I options and deal-structuring — all from your dealer website.

LEARN MORE › 

Tie it all together to optimize your effectiveness

452991 cai connected marketing landing page on coxautoinc.com marketing icons measure

MEASURE YOUR MARKETING PERFORMANCE

Understand how your digital marketing investments are driving consumer shopping and buying activities. Analyze, forecast and plan an optimal end-to-end marketing strategy.

LEARN MORE › 

 

Car Buyer Journey study

Discover new insights about online shopping, the importance of various internet resources and the use of multiple devices during the car-buying process. The study also examines how car buyers consider a variety of makes/models and purchase options as they shop, and examines what consumers like and dislike the most about the car-buying process.

Ready to get started?

We're here to help! Learn more about connected marketing or other Cox Automotive brands and solutions.

  • Looking for a demo?
  • Have a question about how this offering works with other Cox Automotive solutions?
  • Ready to become a client?

Just give us a few details in the “Message” field, and we’ll make sure the right team member gets in touch with you.

Interested in joining our team? Visit our career site.

*Source: Car Buyer Journey Study - Cox Automotive; based on use of Autotrader and KBB.com