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From first click to final deal terms. Autotrader, Kelley Blue Book and Dealer.com, combined with innovative tools and platforms, work better together to convert marketing spend into sales.
The right combination of listings, contextual display, brand exposure and traffic-drivers connect you with ready-to-buy shoppers fast on Autotrader and KBB.com.
Overcome price objections and contentious negotiations by aligning the online/offline shopping experiences with tools that clearly show customers what a good deal would be.
Highlight special inventory on Autotrader.com and KBB.com with highly visible, contextually relevant ads matching shoppers’ search criteria.
Engage on the sites where shoppers become buyers 10 days sooner* with multi-channel marketing that meets consumers wherever they are in the shopping process.
Reach in-market buyers across paid search, display, social and video channels with integrated ad campaigns using advanced data-targeting capabilities.
Ensure your inventory reaches buyers using search engines and is optimized for local reach to increase visits to your website and more leads from qualified visitors.
Create a highly personalized user experience for every shopper on your website with relevant content that dynamically aligns with dealer specials and consumer behavior on Autotrader and KBB.com.
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Align online valuation tools with in-store processes to enhance the customer experience, facilitate transactional conversations, close more deals, and improve overall margins.
Give your customers a complete digital retailing experience the way they want to buy, streamlining trade-in valuations, payment options, vehicle deposits, F&I options and deal-structuring — all from your dealer website.
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MEASURE YOUR MARKETING PERFORMANCE
Understand how your digital marketing investments are driving consumer shopping and buying activities. Analyze, forecast and plan an optimal end-to-end marketing strategy.
Discover new insights about online shopping, the importance of various internet resources and the use of multiple devices during the car-buying process. The study also examines how car buyers consider a variety of makes/models and purchase options as they shop, and examines what consumers like and dislike the most about the car-buying process.
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*Source: Car Buyer Journey Study - Cox Automotive; based on use of Autotrader and KBB.com