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Service department marketing that turns KBB.com visitors into service customers

Your service department should be one of the largest revenue generators for Sonic Automotive dealerships. But with approximately 71% of sales customers defecting from their dealership’s service bays by the fifth year of ownership, keeping your bays full can be a challenge. In today’s market, it’s critical to protect the market share you have while generating a steady stream of new business.

Drive service revenue by featuring your dealershipS on KBB.com


consumers seek service and repair guidance on KBB.com’s Auto Repair Guide each month

1.6 Million: KBB.com Adobe Analytics Data Average, Dec. ’19 - Aug. 20

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of consumers are new service customers for participating Featured Auto Repair Centers on KBB.com

57%: Xtime Product Analytics Data, Set. ’19 - Aug. ‘20

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of consumers are new service customers for participating Featured Auto Repair Centers on KBB.com

7K: Telmetrics Data Average, July - Oct. ‘20

Maximize your service departments’ potential as a Kelley Blue Book® Featured Auto Repair Center on KBB.com

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Drive fixed operations revenue growth by capturing more service customers through KBB.com

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Protect and grow your fixed operations market share through exposure to consumers seeking service and repair guidance from Kelley Blue Book.

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Seamless integration with your CRM platform or Xtime Schedule tool allows service-ready consumers on KBB.com to schedule appointments directly with your dealerships.

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Build greater consumer confidence and trust through association with the #1 most trusted third-party automotive brand, Kelley Blue Book.


If increasing your dealership operations revenue is part of your business strategy, becoming a Featured Auto Repair Center on KBB.com should be, too.

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Ready to start advertising at Sonic Automotive’s service departments to potential customers on KBB.com?

Brenda Berg and Casey Brown are ready when you are. Let us know when you would like to discuss the benefits of Featured Auto Repair Center for Sonic Automotive’s dealerships.