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Take the friction out of the pricing conversation.

Win customers’ cars with values you both trust from Kelley Blue Book® Instant Cash Offer.

Kelley Blue Book® Instant Cash Offer connects you to shoppers looking to sell or trade-in their cars and provides a consistent process to deliver transparent offers. With a value you both trust, you don’t just gain vehicles — you win customers.

  • Instant Cash Offer Expert Appraisal – Create offers everywhere — website, showroom or service lanes.
  • Instant Cash Offer Buying Center — See additional acquisition opportunities from and Autotrader.
  • Service Drive Acquisition — Source quality inventory from your service lane.
  • Instant Cash Offer + Upside™ — Retail or Wholesale for a guaranteed minimum price.

Schedule your personalized demos today

*2022 Cox Automotive Car Buyer Journey Study, Cox Automotive
*Average ICO Margin % vs non-ICO Margin % across all dealers with vAuto inventory from Oct 2022-Sept 2023.
*Total trade-in figures based on collective data estimates from Experian, Polk and Cox Automotive industry statistics.

NADA 2024 Power Of One

Demo sign ups for NADA 2024 have ended. You can still experience our innovative solutions virtually.


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