Tom Wood Lexus - Cox Automotive Inc.

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Tom Wood Lexus

HIGHLIGHTS

You have to be in a position where you're adapting to both the traditional retail environment and also the online environment because that is where our guests are headed and that's what they're looking for.

I feel like when we get as much information up front from the guest it kind of helps them want to come into our dealership

Digital retailing has definitely helped speed up the sales process for sales team. We're able to gather all the information upfront, have them fill out a credit application before they come in the store, so it's really shrinking that sales process down and part of the steps to the sale before they even come into the store.

“There are a lot of digital retailing products out there. We chose the Cox Automotive Digital Retailing product because of the ease of use for the consumer and the connectivity to the banks. All the others just give you a nice lead. But when we joined Cox Automotive Digital Retailing, it was actually a true deal that was coming in and not just a lead."

“Digital retailing leads are hot. If I offer up two leads, one digital retailing and one not… my staff always wants the digital retailing lead because it’s much more likely to produce a sale.”

"Digital Retailing has definitely helped us speed up the sales process for our sales team."

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