Digital Retailing - Performance - Cox Automotive Inc.

Discover exponential value

No other solution turns high-quality traffic into buy-quality traffic. With a 30% higher close rate and 26% higher gross profits, check out the profit potential you could be seeing with Cox Automotive Digital Retailing.*

Join the ever-growing list of dealers who are using digital retailing to increase their profits by converting more shoppers into buyers. Not only are you delivering the experience shoppers expect, you’re getting qualified traffic that’s significantly more likely to submit a lead form and convert.

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more likely to buy¹

Nine out of 10 consumers are more likely to buy from a dealership that offers at least one component of digital retailing.

Reach the largest audience

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Cox Automotive dealers with Digital Retailing

300 K+

shoppers per day

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OEMs

Track record of generating greater profits

Get VDPs that go the distance

If your goal is to drive consumers to your website and keep them there, this is traffic you’re going to love getting stuck in. Our VDPs deliver the consistent wow factor they expect, right down to key deal-making tools.

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mins longer on site²

0 X

more likely to submit leads³

Wow factors create momentum. Shoppers who use our Digital Retailing solution are significantly more likely to submit lead forms.

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higher close rate⁴

Take that qualified traffic and make it priceless. High-quality leads determine how quickly and effortlessly you can convert them to profitable sales.

0 %

higher gross profits⁵

Shoppers get the process they want, while you’re able to configure deal structuring that helps you increase close rates, improve profitability and generate more F&I sales — all while lowering selling process time and cost per vehicle sold.

“There are a lot of digital retailing products out there. We chose the Cox Automotive Digital Retailing product because of the ease of use for the consumer and the connectivity to the banks. All the others just give you a nice lead. But when we joined Cox Automotive Digital Retailing, it was actually a true deal that was coming in and not just a lead."

“Digital retailing leads are hot. If I offer up two leads, one digital retailing and one not… my staff always wants the digital retailing lead because it’s much more likely to produce a sale.”

"Digital Retailing has definitely helped us speed up the sales process for our sales team."

Learn how to accelerate your sales

Demo Digital Retailing today!

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*This calculator is made available to you as a self-help tool for your independent use and is not intended to provide any financial advice. All examples are hypothetical and for illustrative purposes only. Any results from calculations are estimates based on pre-set numbers from Cox Automotive’s digital retailing analysis and are not guarantees of any closed leads and/ or realized profits for your dealership. Cox Automotive disclaims any warranty to the opposite. Cox Automotive Accelerate platform Close Rate and Profit Analysis (Jan 2019-Aug 2019); sold leads from Digital Retailing compared to other Cox Automotive leads excludes active leads (open opportunities not lost or sold); gross profits compared to other Cox Automotive leads.

1) Cox Automotive Car Buyer Journey Study 2018.
2) Comparison of visits with vs. without digital retailing activities, Dealer.com hosted websites (Jan-June 2019).
3) Comparison of visits with vs. without digital retailing activities, Dealer.com hosted websites (June-Nov 2019).
4) Cox Automotive Accelerate platform Close Rate and Profit Analysis (Jan 2019-Aug 2019); sold leads from Digital Retailing compared to other Cox Automotive leads excludes active leads (open opportunities not lost or sold).
5) Cox Automotive Accelerate platform Close Rate and Profit Analysis (Jan – Aug 2019); gross profits compared to other Cox Automotive leads.
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