Deal Central: Navigating the AI Agent Era in Automotive Retail

This infographic introduces Deal Central, Cox Automotive’s AI-powered deal-making technology, designed to transform the car buying experience for both consumers and dealerships. It highlights the growing influence of AI agents, which not only answer shopper questions but also take meaningful actions—such as scheduling test drives, initiating pre-approvals, and drafting outreach emails. The piece addresses the “Experience Gap” in digital retail, showing how most dealerships lag behind consumer expectations for seamless online-to-in-store journeys. Key statistics reveal that digital steps save time and boost satisfaction, with 65% of shoppers preferring to complete most steps online and 81% of digital buyers reporting high satisfaction. Deal Central empowers dealers to automate workflows, synchronize customer data, and deliver a frictionless experience, positioning them to thrive in the new era of AI-driven automotive retail.