The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals consumer demand for a convenient, consultative sales process that seamlessly connects online & offline car-buying options.
What shoppers* prefer to do “online away from dealership…”
Find info on incentives, trade-in value, info on add-ons, trade-in offer
Apply for financing, notified of financing qualification
Select add-ons, four square, make a deposit, finalize price
Check out the other Key Consumer Research insights to learn more.
*Percentage of the 83% of surveyed consumers who prefer to complete at least one purchase activity online away from the dealership.