©2019 Cox Automotive. All Rights Reserved.
  • Brands
  • U.S.
  • International
  • U.S.
  • Operations
  • Inventory
  • Marketing
  • Sales
  • Service
Market Insights Sales icon-social-rss RSS Subscribe 2 min read

Key consumer research

Digital Retailing

Wednesday October 18, 2017

Share

Facebook Share Twitter Tweet Linkedin Share Email Email

The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals consumer demand for a convenient, consultative sales process that seamlessly connects online & offline car-buying options.

%
WANT TO DO ONE OR MORE STEPS OF THE PURCHASE PROCESS ONLINE
%
WANT TO SIGN FINAL DOCUMENTS AT THE DEALERSHIP
%
STILL WANT HELP FROM DEALERSHIP STAFF EVEN IF ONLINE PURCHASE OPTIONS ARE AVAILABLE
%
ARE MORE LIKELY TO BUY FROM A DEALERSHIP THAT OFFERS AT LEAST ONE COMPONENT OF DIGITAL RETAILING

What shoppers* prefer to do “online away from dealership…”

GET INFORMATION ABOUT THE DEAL 71%

Find info on incentives, trade-in value, info on add-ons, trade-in offer

UNDERSTAND AND SECURE FINANCING 43%

Apply for financing, notified of financing qualification

DEALERSHIP SITES 51%

Select add-ons, four square, make a deposit, finalize price

Check out the other Key Consumer Research insights to learn more.

Featured Solution

Receive monthly updates on the latest automotive marketing trends.

Tags
Digital Retailing, Dealership Experience, Research, infographic

*Percentage of the 83% of surveyed consumers who prefer to complete at least one purchase activity online away from the dealership.

Related Content

7 min read
Sales Making Car Buying Cool Again If you’re a dealer who hasn’t embraced digital retailing – you’ve already fallen behind the pace of commerce. Yo... Read Article
Featured Solution Accelerate Digital Retailing Three-quarters of shoppers are more likely to buy from the dealership that lets them start the buying process online. Work real deals, not just leads, with a complete online to in-store deal-making solution. Read Article
7 min read
Sales Shift from Ownership to Access Is Shaping the Future of Automotive Awareness and usage of ride-hailing, car-sharing, and vehicle subscription services are growing, with nearly 4 in 10 con... Read Article
5 min read
Sales Optimizing Rebates & Incentives for Consumer Digital Retailing Experience The Source of Disconnect Between Dealers and Consumers The automotive retail industry has historically provided consume... Read Article