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Key consumer research

Digital Retailing

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The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals consumer demand for a convenient, consultative sales process that seamlessly connects online & offline car-buying options.

%
WANT TO DO ONE OR MORE STEPS OF THE PURCHASE PROCESS ONLINE
%
WANT TO SIGN FINAL DOCUMENTS AT THE DEALERSHIP
%
STILL WANT HELP FROM DEALERSHIP STAFF EVEN IF ONLINE PURCHASE OPTIONS ARE AVAILABLE
%
ARE MORE LIKELY TO BUY FROM A DEALERSHIP THAT OFFERS AT LEAST ONE COMPONENT OF DIGITAL RETAILING

What shoppers* prefer to do “online away from dealership…”

GET INFORMATION ABOUT THE DEAL 71%

Find info on incentives, trade-in value, info on add-ons, trade-in offer

UNDERSTAND AND SECURE FINANCING 43%

Apply for financing, notified of financing qualification

DEALERSHIP SITES 51%

Select add-ons, four square, make a deposit, finalize price

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*Percentage of the 83% of surveyed consumers who prefer to complete at least one purchase activity online away from the dealership.