Experience More Wins with AI-Powered Dealmaking Technology
Achieve a 15% higher back-end profit with Deal Central.
Deal Central unifies online and in‑store dealmaking through AI‑powered workflows that connect shoppers and dealers, streamlining every step of the sales process.
Leveraging exclusive Cox Automotive insights and advanced AI technology, dealers get to “yes” faster while delivering a transparent, customer‑first experience.
Innovations designed to simplify dealmaking and elevate the customer experience:
- Multi‑Scenario Comparison: to quickly evaluate and structure deals side by side.
- Sales Check-In for fast customer greeting and deal initiation from a single screen.
- Darwin Integration to reduce manual entry and recalculations.
- Ford Flex Buy support for flexible payment options.
- Digital Deal Jacket for remote or in-person document management.
Coming Soon
- F&I Intelligence for AI-guided finance and insurance workflows.
- Desking Intelligence with real-time AI recommendations for vehicles and deal structures.
Connected across Cox Automotive
Create profitable outcomes and unforgettable customer experiences with unrivaled automotive retail technology from sales to service.
Track and organize deal communication and deal structures with the Deal List in our intelligent CRM.
Quickly and accurately appraise trade in vehicles with our inventory management solutions.
With Accelerate My Deal, pick up deals right where the customer left off, whether virtually or in-store using our end-to-end digital marketing agency.
Send fully structured deals straight to Dealertrack F&I for signature and funding on our industry-leading F&I platform.
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"What's great about Deal Central is not only are the customers relaxed, but the salespeople are relaxed, and the whole experience feels very fluid and natural and what the customer wants. So it's just really helped overall customer experience and customer satisfaction and profits."
Colin Wickstrom
Dealer Partner
Wickstrom Auto Group
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"We can pick up where they left off. We can look at the vehicle that they were looking at. We can understand that they had already had a factor to trade or thinking about lease versus finance and I think that transcends to being more trusting because we don't have to start all over with them."
Fernando Cerqueira
General Manager
Paul Miller BMW
Deal Central is spotlighting its AI-powered dealmaking platform that helps you close deals faster and more profitably. By unifying online and in-store workflows, it streamlines every step of the sales process—delivering a 15% increase in back-end profit through smarter, more connected experiences.
Deal Central will be featured at the Cox Automotive booths inside the Las Vegas Convention Center.
- Innovations designed to simplify dealmaking and elevate the customer experience:
- Multi-Scenario Comparison to quickly evaluate and structure deals side by side
- Sales Check-In for fast customer greeting and deal initiation from a single screen
- Darwin Integration to reduce manual entry and recalculations
- Ford Flex Buy support for flexible payment options
- Digital Deal Jacket for remote or in-person document management
- Coming soon:
- F&I Intelligence for AI-guided finance and insurance workflows
- Desking Intelligence with real-time AI recommendations for vehicles and deal structures
Yes! Use the form on this page to book a personalized demo.
Yes, attendees can access special offers and early access to new features by visiting the Deal Central booth or registering online.
Reach out to your Cox Automotive account manager or use the contact form on the Deal Central NADA landing page.
Product experts will be available at the booth to consult with you about your goals, answer questions, provide demos, and guide you through new features.
Yes, Jessica Stafford, Senior Vice President of Consumer Solutions at Cox Automotive and Derek Hanson, Vice President of Operations at vAuto and Cox Automotive will lead a workshop, Master Digital Leadership: Defeat Disruption, Drive Value on Wednesday, February 4, 12:30 – 1:15 PM CT. Additional speakers will appear on the Cox Autmotive stage throughout the Expo.
Wednesday, February 4 — 10am-5pm
Thursday, February 5 — 8:30am-5pm
Friday, February 6 — 8:30am-12:30pm
No, sign up now for a sneak peek of available innovations and select to demo before NADA.
Reserve your spot today
Fill out the form below.