Dealertrack

Faster deals. Smarter Workflows.

Drive faster deals, operational efficiency and cost savings with Dealertrack through a seamlessly integrated ecosystem built for speed, flexibility, and profitability. Join the 80% of dealers that say they are more efficient using Dealertrack. 

  • Recognized as an award-winning DMS year after year.
  • 500+ Lenders on the largest automotive digital contracting network funds more deals.
  • 220+ certified third-party integrations, reducing costs and maximizing data connectivity.
  • Integrated deal compliance with AI-powered fraud detection.

Power your dealership with tools and integrations that help speed deals, drive profits, and satisfy customers:

Streamline operations and accounting with a trusted DMS that’s flexible and easy to use.

Fast, flexible and compliant deals from credit 
app to contract on the industry-leading platform.

Pair Dealertrack with unrivaled automotive retail technology for profitable outcomes and unforgettable customer experiences.

Close deals faster with deal terms from our vehicle listings marketplace integrated directly into credit applications.

Finalize deals faster with an elevated website experience and integrated consumer data using our end-to-end digital marketing agency.

Sync customer and deal information data into profitable deals with our intelligent CRM.

Save time and reduce manual errors with our comprehensive service platform.

Deal-making experience to enhance the efficiency and consistency of every deal backed by powerful intelligence and automation.

Increase sales opportunities with stocking alerts to source used vehicles from the service drive with VinSolutions, vAuto, and Xtime.

  • Becky-Porter (1)

    “Dealertrack is just my system—the way it integrates with the tools we use makes all our jobs easier.”

    Becky Porter

    Controller

    Doug Smith Autoplex

  • Ken Barczyszyn (1)

    "Dealertrack keeps us moving forward so that we have the best system to compete in today's market."

    Ken Barczyszyn

    CFO

    Dwayne Lane’s Family of Auto Centers

  • Matt-Garner-Black_300x205_v2

    "My Performance Manager has helped me improve gross profit margins month over month.  The relationship with our Performance Manager is one of the biggest values Dealertrack DMS brings to the table!"

    Matt Garner

    Dealer Principal

    Downtown Auto Group

Dealertrack is showcasing its seamlessly integrated, industry-leading ecosystem of lenders, OEMs, and aftermarket providers—designed to drive faster deals, smarter workflows, and greater profitability. Now enhanced with AI-driven fraud detection and intelligent automations, Dealertrack empowers dealers to operate more quickly and cost-effectively.

Dealertrack will be featured at the Cox Automotive booths inside the Las Vegas Convention Center.

  • Innovations built to help you move business forward with speed, flexibility, and confidence:
  • AI-powered fraud detection integrated into deal compliance
  • Access to 500+ lenders on the largest automotive digital contracting network
  • Award-winning DMS with a growing network of 220+ certified third-party integrations to work your deals your way
  • Enhanced F&I platform for fast, flexible, and compliant dealmaking

Yes! Use the form on this page to book a personalized demo.

Yes, attendees can access special offers and early access to new tools by visiting the Dealertrack booth or registering online.

Product experts will be available at the booth to consult with you about your goals, answer questions, provide demos, and guide you through new features.

Yes, Jessica Stafford, Senior Vice President of Consumer Solutions at Cox Automotive and Derek Hanson, Vice President of Operations at vAuto and Cox Automotive will lead a workshop, Master Digital Leadership: Defeat Disruption, Drive Value on Wednesday, February 4, 12:30 – 1:15 PM CT. Additional speakers will appear on the Cox Autmotive stage throughout the Expo.

Wednesday, February 4 — 10am-5pm
Thursday, February 5 — 8:30am-5pm
Friday, February 6 — 8:30am-12:30pm

No, sign up now for a sneak peek of available innovations and select to demo before NADA.

80% source: Based on a sample survey of Dealertrack dealer customers, October 2025. | Easiest to use DMS source: Cox Auto Buyer Journey study | 86% faster funding source: Data based on user input and calculations using Dealertrack’s Digital Contracting Savings Calculator as of September 2024 and are not a guarantee of actual savings | In-state reg & title transactions source: Dealertrack User Timing report through Google Analytics 1/1/2023 to 12/31/23 | 80% faster trade-in source: Based on average industry timeframe for vehicle title release and vehicle payoff process of 21+ days, as determined by 2024 Dealertrack data.