Dealertrack

POWER ON
PROFITABILITY

As part of Cox Automotive’s Retail360 vision, Dealertrack builds a strong, profitable business with simplified workflows to deliver an exceptional omnichannel buying experience. Join nearly 70% of dealers who say they are more profitable using Dealertrack.

  • Award-winning, #1 easiest to use DMS, recognized year over year
  • 400+ lenders on the largest automotive digital contracting network funds more deals
  • Ensure cash flow with 86% faster funding
  • Submit in-state reg and title transactions in under 4 minutes.
  • 80% faster trade-in profits

Dealertrack delivers profitable transactions simplified from trade-ins to vehicles sold:

Increase profit potential from sales to service 
with an intuitive, trusted DMS.

Fast, flexible and compliant deals from credit 
app to contract on the industry-leading platform.

Speed transactions with digital processing 
for every customer in any state.

Pair Dealertrack with unrivaled automotive retail technology from sales to service for profitable outcomes and unforgettable customer experiences.

Close deals faster with deal terms from our vehicle listings marketplace integrated directly into credit applications.

Finalize deals faster with an elevated website experience and integrated consumer data using our end-to-end digital marketing agency.

Sync customer and deal information data into profitable deals with our intelligent CRM.

Save time and reduce manual errors with our comprehensive service platform.

Deal-making experience to enhance the efficiency and consistency of every deal backed by powerful intelligence and automation.

Increase sales opportunities with stocking alerts to source used vehicles from the service drive with VinSolutions, vAuto, and Xtime.

  • Ron-Steury_Black_300x205_v2

    “Since implementing Dealertrack DMS and Cox Automotive technologies, the dealership has increased hours sold, improved CSI scores, and experienced a 25% year-over-year gross profit increase.”

    Ron Steury

    Fixed Ops Director

    Kiefer Auto Group

  • BG Image Here copy

    "Dealertrack’s business model of innovation aligns with ours. Our attitude is to always improve and grow, and Dealertrack’s right there with us."

    Jason Clark

    CFO

    Fowler Auto Group

  • Matt-Garner-Black_300x205_v2

    "My Performance Manager has helped me improve gross profit margins month over month.  The relationship with our Performance Manager is one of the biggest values Dealertrack DMS brings to the table!"

    Matt Garner

    Dealer Principal

    Downtown Auto Group

70% source: Based on a limited survey of Dealertrack dealer customers, October 2023. | Easiest to use DMS source: Cox Auto Buyer Journey study | 86% faster funding source: Data based on user input and calculations using Dealertrack’s Digital Contracting Savings Calculator as of September 2024 and are not a guarantee of actual savings | In-state reg & title transactions source: Dealertrack User Timing report through Google Analytics 1/1/2023 to 12/31/23 | 80% faster trade-in source: Based on average industry timeframe for vehicle title release and vehicle payoff process of 21+ days, as determined by 2024 Dealertrack data.