100 Years of Trust. One Demo to Win More Cars.
Experience More Inventory Wins with Kelley Blue Book at NADA 2026.
Source inventory smarter and faster with Kelley Blue Book® Instant Cash Offer—let us show you how it can transform your strategy
Solutions
Vehicle Acquitisition
Connect with transaction-ready shoppers on KBB.com and Autotrader.com at a lower look to book with Instant Cash Offer Buying Center.
Consistent Appraisals
Connect with consumers on your website, in your showroom or in your service lanes with Instant Cash Offer Expert Appraisal.
Source Quality Inventory from Your Service Lane
Use our Service Drive Acquisition integration to leverage customer loyalty and trust, increasing your chances of winning their car.
Scale your Acquisition Strategy
Our new add-on empowers you to scale your acquisition strategy on your own terms– offering flexibility without a long-term commitment.
Connected across Cox Automotive
Pair Kelley Blue Book® Instant Cash Offer (KBB ICO) with unrivaled automotive retail technology from sales to service for profitable outcomes and unforgettable customer experiences.
Access more ready-to-buy shoppers and generate more opportunities as a KBB ICO Buying Center.
Target the right vehicles, streamline workflows, and keep your cost-to-market lower.
Identify ready to buy customers and close more deals with our intelligent CRM.
Add the service drive to your sourcing strategy and grow profits with our comprehensive service platform.
Deal-making experience to enhance the efficiency and consistency of every deal backed by powerful intelligence and automation.
With our connected data, build trust and transparency, improve the shopping-to-buying journey, and drive more quality connections between buyers and sellers with Autotrader and Dealer.com.
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"We're able to say that Kelley Blue Book has offered this much for the car. There is instant trust and credibility with that statement."
David El'Attrache
SouthWest Nissan
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"Kelley Blue Book gives us instant credibility and it allows us to connect with customers a lot faster."
Rebecca Sveda
Marketing Director
Gilchrist Automotive
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“One of the major things that Kelley Blue Book® Instant Cash Offer has done for us is helped us reduce friction in our entire process.”
Ralph Fast
Team Nissan
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“Kelley Blue Book has reduced friction through brand trust… Once the Instant Cash Offer pops up and says Kelley Blue Book’s Instant Cash Offer, that immediately builds credibility.”
Matt Smith
BMW of Murrieta
Kelley Blue Book is spotlighting its Instant Cash Offer solutions to help you win more inventory, faster. By connecting with transaction-ready shoppers on KBB.com and Autotrader.com, you can source vehicles more efficiently and transform your acquisition strategy for long-term success.
Kelley Blue Book will be featured at the Cox Automotive booths inside the Las Vegas Convention Center.
Enhancements to Instant Cash Offer solutions designed to help you source quality with inventory with even more speed, confidence, and control. Coming Soon:
- Improved Service Drive Engagement to convert loyal service customers into inventory wins
- AI-powered exterior damage detection based on consumer photos
- A new add-on that will enable you to scale your acquisition strategy flexibly– without a long-term commitment
Yes! Use the form on this page to book a personalized demo.
Attendees can unlock exclusive offers and get a first look at new tools by visiting the Kelley Blue Book booth or registering for a demo online.
Autotrader and ICO reps will be available at the booth to consult with you about your current performance, goals, answer questions, provide demos, and guide you through new features.
Yes, Jessica Stafford, Senior Vice President of Consumer Solutions at Cox Automotive, and Derek Hansen, Vice President of Operations at vAuto, will lead a workshop, Master Digital Leadership: Defeat Disruption, Drive Value on Wednesday, February 4, 12:30 – 1:15 PM CT. Additional speakers will appear on the Cox Automotive stage throughout the Expo.
Wednesday, February 4 — 10am-5pm
Thursday, February 5 — 8:30am-5pm
Friday, February 6 — 8:30am-12:30pm
No, sign up now for a sneak peek of available innovations and select to demo before NADA.
Reserve your spot today
Fill out the form below.