Deal Central Archives - NADA 2026 Event

Deal Central is spotlighting its AI-powered dealmaking platform that helps you close deals faster and more profitably. By unifying online and in-store workflows, it streamlines every step of the sales process—delivering a 15% increase in back-end profit through smarter, more connected experiences.

Deal Central will be featured at the Cox Automotive booths inside the Las Vegas Convention Center.

Innovations designed to simplify dealmaking and elevate the customer experience:
Multi-Scenario Comparison to quickly evaluate and structure deals side by side
Sales Check-In for fast customer greeting and deal initiation from a single screen
Darwin Integration to reduce manual entry and recalculations
Ford Flex Buy support for flexible payment options
Digital Deal Jacket for remote or in-person document management
Coming soon:
F&I Intelligence for AI-guided finance and insurance workflows
Desking Intelligence with real-time AI recommendations for vehicles and deal structures

Yes! Use the form on this page to book a personalized demo.

Yes, attendees can access special offers and early access to new features by visiting the Deal Central booth or registering online.

Reach out to your Cox Automotive account manager or use the contact form on the Deal Central NADA landing page.

Product experts will be available at the booth to consult with you about your goals, answer questions, provide demos, and guide you through new features.

Yes, Jessica Stafford, Senior Vice President of Consumer Solutions at Cox Automotive and Derek Hanson, Vice President of Operations at vAuto and Cox Automotive will lead a workshop, Master Digital Leadership: Defeat Disruption, Drive Value on Wednesday, February 4, 12:30 – 1:15 PM CT. Additional speakers will appear on the Cox Autmotive stage throughout the Expo.

Wednesday, February 4 — 10am-5pm
Thursday, February 5 — 8:30am-5pm
Friday, February 6 — 8:30am-12:30pm

No, sign up now for a sneak peek of available innovations and select to demo before NADA.