Dealertrack Archives - NADA 2026 Event

Dealertrack is showcasing its seamlessly integrated, industry-leading ecosystem of lenders, OEMs, and aftermarket providers—designed to drive faster deals, smarter workflows, and greater profitability. Now enhanced with AI-driven fraud detection and intelligent automations, Dealertrack empowers dealers to operate more quickly and cost-effectively.

Dealertrack will be featured at the Cox Automotive booths inside the Las Vegas Convention Center.

Innovations built to help you move business forward with speed, flexibility, and confidence:
AI-powered fraud detection integrated into deal compliance
Access to 500+ lenders on the largest automotive digital contracting network
Award-winning DMS with a growing network of 220+ certified third-party integrations to work your deals your way
Enhanced F&I platform for fast, flexible, and compliant dealmaking

Yes! Use the form on this page to book a personalized demo.

Yes, attendees can access special offers and early access to new tools by visiting the Dealertrack booth or registering online.

Product experts will be available at the booth to consult with you about your goals, answer questions, provide demos, and guide you through new features.

Yes, Jessica Stafford, Senior Vice President of Consumer Solutions at Cox Automotive and Derek Hanson, Vice President of Operations at vAuto and Cox Automotive will lead a workshop, Master Digital Leadership: Defeat Disruption, Drive Value on Wednesday, February 4, 12:30 – 1:15 PM CT. Additional speakers will appear on the Cox Autmotive stage throughout the Expo.

Wednesday, February 4 — 10am-5pm
Thursday, February 5 — 8:30am-5pm
Friday, February 6 — 8:30am-12:30pm

No, sign up now for a sneak peek of available innovations and select to demo before NADA.