Experience more leads and higher profits
Discover the most comprehensive digital marketing agency in automotive
Turn browsers into buyers with AI-personalized websites
Dealer.com connects you with today’s car shoppers through smarter, more personalized digital experiences. Whether you’re starting out or scaling up, our platform combines AI-powered websites, targeted advertising, and digital retailing tools to drive 2x more VDP views, 3x more penciled deals, and an 81% higher lead submission
Visit us at NADA 2026 to explore innovations that connect your digital strategy and boost performance.
Dealer.com is unveiling cutting-edge innovations that simplify your workflows and supercharge performance. Backed by Cox Automotive, our platform delivers 3.4x faster , 2x more VDP , and an 81% greater lead submission .
From AI-driven design to connected advertising and digital retailing, we help you find, engage, and convert more shoppers with personalized experiences that close deals 56% .
See What’s New at Dealer.com
Websites
- Intelligent Website Optimizer – Google Integration Insights
- Automated Design Generator
- Incentives Manager
- Group Websites
- Natural Language Search
- Pricing Configuration Tool
Managed Services
- Generative Engine Optimization (GEO) Packages
- Enhanced Accelerate My Inventory AMI
- Managed Social
- Enhanced Premium SEO
Digital Retailing
- Unified Deal Starter
- Accelerate My Deal Elite
Advertising
- Tailored Video Enhancements
- DSP Enhancements
- Omnichannel Programmatic
See How We Connect Your Digital Marketing Strategy at NADA:
Websites
Deliver websites at 3.4x the speed, tailored to each shopper’s experience to drive more leads
- Experience Optimization – our AI-powered personalization engine
- Incentive Manager
- Automated Design Generator
- Natural Language Search
- Pricing Configuration Tool
Advertising
Leverage Cox Automotive first-party data to deliver targeted ads that reach the right shoppers at the right time.
- Omnichannel Programmatic and Tailored Video Enhancements
Managed Services
Drive results through AI-driven SEO and content, combined with people-led creative and managed social strategies designed for your dealership.
- Generative Engine Optimization (GEO) Packages
- Enhanced Premium SEO
Digital Retailing
Give customers the flexibility to start their purchase online with Accelerate My Deal and Kelley Blue Book My Wallet® and close deals 56%
Connected across Cox Automotive
Pair Dealer.com with unrivaled automotive retail technology from sales to service for profitable outcomes and unforgettable customer experiences.
Engage in-market shoppers and provide them with multiple paths to purchase through our vehicle listings marketplace.
Close deals faster with online data flowing seamlessly into the deal jacket on our industry-leading F&I platform.
Convert more prospects through personalization and a streamlined sales process with our intelligent CRM.
Connect inventory management and digital marketing to streamline operations, improve inventory turnover and enhance online presence.
Create convenience with seamless service appointment scheduling directly from your website with the most comprehensive service platform.
With our connected data, you can build trust and transparency, improve the shopping-to-buying journey, and drive more quality connections between buyers and sellers with Autotrader and Kelley Blue Book.
Dealer.com is presenting its most comprehensive digital marketing platform yet—built to help you connect with today’s shoppers and drive higher performance. The platform combines AI-powered websites, precision advertising, expert marketing services, and flexible digital retailing tools to deliver more leads and greater profitability.
Visit Dealer.com at the Cox Automotive booths located in the main exhibit hall of the Las Vegas Convention Center.
- Innovations designed to streamline your digital strategy and boost your performance:
- Experience Optimization for AI-personalized shopper journeys
- Incentive Manager and Automated Design Generator for smarter website management
- Omnichannel Programmatic and Tailored Video Enhancements for targeted advertising
- Generative Engine Optimization (GEO) Packages for SEO and content strategy
- Enhanced Digital Retailing with Accelerate My Deal and Kelley Blue Book My Wallet®, enabling online purchases and 56% faster deal closures
Yes! Use the form on this page to book a personalized demo.
Yes, attendees can access special offers and early access to new tools by visiting the booth or registering online.
Product experts will be available at the booth to consult with you about your goals, answer questions, provide demos, and guide you through new features.
Yes, Jessica Stafford, Senior Vice President of Consumer Solutions at Cox Automotive and Derek Hanson, Vice President of Operations at vAuto and Cox Automotive will lead a workshop, Master Digital Leadership: Defeat Disruption, Drive Value on Wednesday, February 4, 12:30 – 1:15 PM CT. Additional speakers will appear on the Cox Autmotive stage throughout the Expo.
Wednesday, February 4 — 10am-5pm
Thursday, February 5 — 8:30am-5pm
Friday, February 6 — 8:30am-12:30pm
Placeholder for CAI Stage/ Coffee/ Happy Hour Info
No, sign up now for a sneak peek of available innovations and select to demo before NADA.
Reserve your spot today
Fill out the form below.
1 Google Lighthouse 04/22/24 and looked at the 30 days prior comparing Dealer.com websites average scores to top 10 competitors.
2 Statistics based on 9,059 Dealers that have utilized Modern Specials, comparing shoppers that only saw Personalized Specials impressions vs shoppers that only saw Non-Personalized Specials impressions from 10/01/2024 – 03/31/2025.
3 Source: VinSolutions data December 1, 2024, to July 1, 2025.