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The Leading Provider of New and Used Vehicle Information

Kelley Blue Book is the only vehicle valuation source trusted and relied on by both consumers and the automotive industry.

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VISIT KBB.COM

Most

Recognized brand

21.7M

Unique visitors monthly

Most

Influential and useful third-party automotive site

66%

Of all car buyers use KBB.com

Most Trusted

Source of information among car shoppers

449M

Car values provided annually

The company provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Harris Poll EquiTrend® recognized Kelley Blue Book’s KBB.com as the Online Auto Shopping Brand of the Year for the last four consecutive years.1

 

Fact Sources:
1. Consumer Brand Tracker, Q4 2015, Ipsos
2. KBB.com Site Data, Q3 2015 monthly average

3-4. 2016 Car Buyer Journey Study, IHS Automotive

5. Consumer Brand Tracker, Q4 2015, Ipsos

6. Omniture Site Data, April 2014–March 2015

Copy Sources:
1. Source: Harris Interactive, “Brands That Have Staying Power,” 2012, 2013, 2014, 2015