Ability to Convert Individual to Business Customer 

2 Min Read

Release Date: July 2026 

Overview 

Deal Central now allows dealerships to convert an individual customer to a business customer directly within Manager View, helping teams keep the deal moving when a customer needs to purchase through a business. 

The Problem We Solved 

  • Business purchases can begin as individual customer deals, creating extra steps when customer type changes during the sales process. 
  • Dealership teams previously needed to recreate or correct customer and deal information to continue the workflow. 
  • Manual rework slowed deal momentum and increased the risk of inconsistent customer records. 

What’s Improved 

  • Customer type indicators make it easier to identify whether a deal is associated with an individual or business customer. 
  • A new Convert to Business action is available for eligible individual customers. 
  • Users can search for and associate an existing business customer without leaving the deal. 
  • Users can create a new business customer when one does not already exist. 
  • Teams can continue working the deal without manually recreating customer and deal information. 

How It Works (At a Glance) 

  • Open a deal in Manager View 
  • Select the customer section to view customer details 
  • Choose Convert to Business 
  • Search for an existing business or create a new one 
  • Associate the customer with the selected business and continue the deal workflow 

Summary: Why This Matters 

  • Customer and deal re-entry is reduced 
  • Teams spend less time correcting customer records 
  • Deal momentum is maintained when customer type changes 
  • Business-purchase workflows are easier to support within Deal Central