Kelley Blue Book Report: New-Vehicle Prices End Q3 Lower Year Over Year; Incentive Spending Increases for Third Straight Month
ATLANTA, Oct. 9, 2024 – According to data released today by Kelley Blue Book, the average transaction price (ATP) for a new vehicle in the U.S. was $48,397 in September. The September ATP increased modestly from August but was lower year over year by 0.4%, as downward price pressure continues to hold new-vehicle ATPs in check. … Continued