Expand your reach, sell more cars
Autotrader is the trusted marketplace that works as hard as you do bringing better data, ready to buy shoppers, and stronger results.

We’ll send you ready-to-buy shoppers. You close the deal.
Over 28 million people visit Autotrader every month looking for their next vehicle. Our smart solutions help franchise and independent dealers connect to serious buyers, delivering outcomes to grow your business.
30%
higher close rate
29%
higher gross profit per lead
13%
more sales
Game-Changing Buyer Behaviors Every Dealer Needs to Know

The Cox Automotive Car Buyer Journey Study is conducted annually to give dealers, OEMs, and the automotive industry a sightline into consumer wants, needs, and preferences.

More in your corner.
Autotrader is connected to Cox Automotive’s full suite of dealership solutions to deliver next-level customer experiences, improve sales, and help clients exceed business goals.
Quality leads & higher profits start with better websites. Get proven results with the automotive industry’s most comprehensive digital marketing agency.
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Dealertrack provides a suite of connected solutions for managing your dealership and your F&I and titling processes to help improve profitability and customer satisfaction—all backed by the power of Cox Automotive.
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