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Smarter Digital Advertising for Franchise and Independet Dealers

Autotrader makes it easy for both Franchise and Independent dealers to get in front of serious car shoppers. With smart digital ads and eye-catching displays, you’ll reach the right people at the right time—thanks to powerful data from Cox Automotive.

Whether you want to boost your inventory views or spend less time on marketing, Autotrader’s flexible solutions help you turn online interest into in-store visits.

Reach More Car Shoppers with Precision Advertising

Dealer.com helps your dealership connect with customers where they already spend time online—browsing websites, watching videos, or scrolling through social media. With powerful data from Cox Automotive, you can show shoppers exactly what they’re looking for based on their interests and online behavior.

From display ads to paid search and retargeting, Dealer.com’s advertising solutions are built to get your inventory noticed and drive real results. Give customers the info they need to choose your dealership for the vehicles or services that fit their needs.

Help More Shoppers Find You Online

With Dealer.com, your dealership gets a fast, modern website that’s easy for customers to use, and smart enough to show them exactly what they’re looking for. Personalize the experience based on how shoppers browse, so they see the vehicles and services that match their needs.

Backed by Cox Automotive data and expert support, Dealer.com websites are built to drive more leads and conversions. From flexible design to integrated tools, your site helps local buyers connect with your dealership and take the next step.

Make Every Deal Easier and More Profitable

Deal Central from Cox Automotive helps your team close more deals, faster. It brings together everything you need—from customer insights to credit decisions—into one easy-to-use platform. Whether shoppers are online, in-store, or switching between both, Deal Central keeps the experience smooth and connected.

Use real-time data to understand what buyers want, show them the right options, and build deals that work for everyone. With tools for digital paperwork, trade appraisals, and communication, your team can spend less time juggling systems and more time helping customers say yes.

Stand Out with Expert Marketing Support

Dealer.com’s Managed Services give your dealership a team of digital marketing experts who understand your business and know how to help you grow. From your website to search engines, social media, and online reviews, we help you make the most of every marketing dollar.

Our SEO specialists work to boost your visibility in search results, bringing more shoppers to your site. And with coordinated Reputation Management, we help you monitor and respond to reviews across platforms to build trust, improve your local SEO, and turn customer feedback into a competitive advantage.

Whether you’re looking to drive more traffic, improve engagement, or build long-term loyalty, Dealer.com is here to support your success

Show Off Your Inventory to Boost Your Bottom Line

vAuto’s Merchandising tools help your dealership stand out online by turning ordinary listings into rich, engaging experiences that shoppers trust. With features like 360-degree spins, image overlays, and vehicle-specific highlights, you give buyers the confidence to choose your cars as well as your dealership.

Better presentation leads to better results. By showcasing your inventory with the right mix of information, transparency, and visual appeal, you can influence buying decisions, increase engagement, and grow profits. With vAuto, your listings don’t just look good, they work harder to close the deal.

Data Intelligence with Expert Guidance for Smarter Decisions

nVision is a powerful yet easy-to-use reporting tool that helps you understand your market, inventory, and shopper behavior, so you can take action with confidence. Powered by Cox Automotive’s vast data, nVision connects your vehicles to the right buyers, faster.

You’re never on your own. Dedicated Client Success Managers help turn complex data into clear, simple plans that support your goals. Whether you’re looking to move inventory, improve marketing, or better understand your customers, you get the insights and support to make it happen.