Aggressive Incentive Spending Helps First-Half Auto Sales
The Industry Insights team at Cox Automotive is forecasting first-half auto sales to be down 24.2% versus the first half of 2019 – a bad result that might have been worse without aggressive incentive spending by the automakers. In total, incentive program volume was down in the first half of 2020 compared to both 2018 and 2019. … Continued