Kelley Blue Book Report: New-Vehicle Prices Trend Higher in July as Incentives Decline and Sales Pace Slows
New-vehicle prices increased in July to $49,855, the highest level of 2026, according to new data from Kelley Blue Book, a Cox Automotive brand. The average transaction price (ATP) was higher year over year by 1.9% but remained below the…
Kelley Blue Book Report: As Buyers Gravitate Toward More Affordable Segments, Industry-Wide Vehicle Prices Hold Steady in June
New-vehicle prices increased modestly in June, according to data released today by Kelley Blue Book, a Cox Automotive brand. The average transaction price (ATP) for a new vehicle purchased in June increased less than 1% year over year to $49,758,…
Kelley Blue Book Report: New-Vehicle Price Increases Moderate in May, Incentive Spending Grows
ATLANTA, June 9, 2026 – New-vehicle prices moderated slightly in May and incentive spending grew, according to data released today by Kelley Blue Book, a Cox Automotive brand. The average transaction price (ATP) for a new vehicle purchased in May declined…
Kelley Blue Book Report: Annual New-Vehicle Price Gains Slow in April as Market Hits Headwinds
ATLANTA, May 11, 2026 – The average transaction price (ATP) for a new vehicle purchased in April was higher than March and above year-ago levels, according to data released today by Kelley Blue Book, a Cox Automotive brand. The annual gain,…
Kelley Blue Book Report: New-Vehicle Price Increases Accelerate in March As Large Trucks and SUVs Gain Share
ATLANTA, Apr. 9, 2026 – According to data released today by Kelley Blue Book, a Cox Automotive brand, the average new-vehicle transaction price (ATP) in March was 3.5% higher year over year. The annual price gains accelerated in March for the…
Kelley Blue Book Report: New-Vehicle Price Gains Accelerate in February as Transaction Prices Increase 3.4% Year Over Year
ATLANTA, Mar. 10, 2026 – According to estimates released today by Kelley Blue Book, a Cox Automotive brand, new-vehicle price growth accelerated in February as market sales recovered from a slow January. New-vehicle prices increased modestly from January but jumped notably…
Kelley Blue Book Report: New-Vehicle Prices Climb Higher in January; Automakers Cut Incentives to Help Protect Margins
New-vehicle prices climbed to a new January record last month, according to estimates released today by Kelley Blue Book, a Cox Automotive brand, beating the previous high established in January 2023. New-vehicle prices last month fell from the record high…
Kelley Blue Book Report: As America Spends a Record $15 Billion on Full-Size Pickup Trucks in December, New-Vehicle Prices Hit New High
The average transaction price (ATP) for a new vehicle hit an all-time high in December, according to estimates released today by Kelley Blue Book, a Cox Automotive brand. A strong mix of midsize SUVs and full-size pickup trucks pushed the…
Kelley Blue Book Report: As Affluent Households Drive the Auto Market, November New-Vehicle Prices Hold Near $50,000
The average transaction price (ATP) of a new vehicle in the U.S. moved higher in November, according to estimates released today by Kelley Blue Book, a Cox Automotive brand. New-vehicle prices have been increasing steadily – albeit slowly – for…
Kelley Blue Book Report: New-Vehicle Average Transaction Price Declines in October as EV Sales Stall and Incentives Drop
The average transaction price (ATP) of a new vehicle in the U.S. declined marginally in October, according to estimates released today by Kelley Blue Book, a Cox Automotive brand, falling from a record high set in September. New-vehicle ATPs last…