Dealers have an opportunity to draw in millennial vehicle-buyers through certified pre-owned programs and make plenty of money doing so, data from Cox Automotive show.

A millennial-focused sales strategy could help as CPO car sales soften amid a broad market shift to crossovers and other light trucks.

Among millennial shoppers, 74 percent are willing to pay more for a CPO vehicle vs. a non-CPO used vehicle, compared with 62 percent of older drivers, according to a 2016 Autotrader study. Autotrader is a unit of Cox Automotive.

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