Anyone who has browsed the “recommended for you” section of Amazon knows that curated shopping experiences provide convenience and enable shoppers to find relevant merchandise faster, which is key to building brand loyalty. In the automotive space, the prevalence of online vehicle research, as well as the resulting increase in available consumer shopping data, has made it possible for dealers to bring new levels of customization and automation to their digital marketing strategies, with exciting results.

The following white paper examines key facets of personalization within automotive eCommerce and its impact on consumer behavior and dealer website performance. Data was gathered from Dealer.com’s industry-leading network of dealership websites.