Reach the Right Audience with Data-Driven Marketing

A data-driven marketing partnership that seamlessly integrates content and native advertising within a personalized environment, closing the gap between OEM campaigns and auto sales.

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Cox Automotive Marketing Partnership Advantages

Cox Automotive Marketing Partnership provides access to unrivaled audience data that shows a 360-degree view of the car shopping journey — from early consideration all the way to purchase.

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Data Intelligence

We know who your customers are, on and off-site. We know what their brand, make, and model preferences are, and what content they enjoy. We use these insights to build behavioral models that predict shopper intent from early consideration all the way to purchase.

Delivering Right-Time Messaging

KBB.com ranks as the #1 most used third-party shopping site. Personalized and rich content targets consumers when they’re most receptive, so they can focus on their shopping and make confident purchase decisions.

Cox Automotive Brings Together the Automotive Industry’s Leading Consumer Brands

With access to a vast ecosystem of consumer activity, Cox Automotive has insight into the preferences and intentions of automotive consumers in over 120 million U.S. households.

Map Your Messages More Precisely

Every OEM campaign has its own objectives. Whether you’re building brand consideration, driving model awareness, or closing the gap to purchase — Cox Automotive Marketing Partnership is built to meet shoppers where they are.

Less Guesswork. More Precision.

62% of new-vehicle shoppers did not start the process knowing the exact vehicle they wanted. 61% of new buyers cite content as a factor in their vehicle choice. Cox Automotive Marketing Partnership gives you the data to reach them at the right moment.

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Cox Automotive is Home to Some of the Best-Known Names in the Automotive Industry

Each month these platforms see a combined 38mm+ unique visitors.

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Turn Shopper Behavior into Smarter Targeting

Cox Automotive combines real-time behavioral signals, predictive modeling, and first-party audience data to identify shoppers based on factors like body style interest, fuel type preference, price range behavior, brand affinity, and model comparison activity. That means you can reach the right shopper with the right message at the right moment in their journey

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Cox Automotive is Home to Some of the Best-Known Names in the Automotive Industry

Each month these platforms see a combined 38mm+ unique visitors.

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Cox Automotive Marketing Partnership Drives Measurable Increases in Consideration and Sales

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of new-vehicle shoppers did not start the shopping process knowing the exact vehicle they wanted.

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of new buyers cite content impacts their vehicle choice.

0%

of shoppers believe KBB ratings/reviews influence their vehicle opinion.

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Put Cox Automotive Marketing Partnership to Work for You

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