Resources

1926 – 2026  ·  Kelley Blue Book’s 100th AnniversaryHow the American auto market transformed — and why Kelley Blue Book was there for every turn.  The 1920s were a transformative decade for the Americ…

Blessin Cho – Director, Sales Analytics Consulting & Insights Ladonna Gaines – Sr. Manager, Product Marketing  From tariffs to trade deals, the automotive market has seen no shorta…

For over half a century, Earth Day has ignited a global movement, rallying millions to champion the planet’s well-being.  The first Earth Day, celebrated on April 22, 1970, marked the beginning o…

The Car Buyer Journey is one of our longest running studies, marking its 15-year anniversary this year.  Over this extensive period, the study has continuously evolved, yet our core objective rem…

Did you know that the Big Game pulled in an audience averaging 126 million viewers this year?  With Fox commanding a record ad price of $8 million (and in some cases more) for a 30-second spot, i…

They say the Big Game is the biggest night in sports—unless you’re a Denver Broncos fan like me, in which case it’s more of a nostalgic event where we reminisce about the glory days of John Elwa…

Did you know that over 80% of consumers believe that macrotrends will reshape car buying in the next decade?  As our needs and behaviors evolve at an unprecedented pace, it’s crucial for in…