As the U.S. economy and auto industry begin to take the first cautious steps toward a recovery from the global pandemic, the team of analysts at Cox Automotive set out to measure how COVID-19 reshaped auto retail in the U.S. Certainly, the immediate impact on auto sales was obvious and severe, with new-vehicle sales off near 70% in highly impacted markets. As the inevitable sales rebound begins, though, Cox Automotive was interested in assessing the medium- and long-term changes the industry will feel in the months and years to come.
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