Learning Center | Cox Automotive

This is the Way Forward: Digital Retailing Insights to Drive Success in 2021. 02/02/2021 We all know that 2020 created huge shifts in consumer habits and behaviors – from the way we shop, work, eat and even how our kids learn. Our world has become much more digital and companies have embraced contactless business models almost overnight. Of course, this shift to digital has had a profound impact on the automotive industry. Consumers are making it clear that digital retailing… Read Article

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Turning the Lessons of COVID-19 into Competitive Advantages 02/18/2021 The COVID-19 pandemic turned 2020 into one of the most difficult years in a century, uprooting lives all over the world. Last March, many people in the U.S. had to quickly adapt to what is now commonly referred to as the “new normal.” The pandemic also significantly altered the U.S. automotive industry, particularly in three ways: 1) THE DIGITIZATION OF RETAIL2) THE RISE OF TOUCHLESS SERVICE3)… Read Article

Digital Retailing Digitization of End-to-End Retailing touchless service Market Insights

As the Car-Buying Process Moves Online, Satisfaction Jumps to an All-Time High 02/01/2021 We all know that 2020 created huge shifts in consumer habits and behaviors – from the way we shop, work, eat and even how our kids learn. Our world has become much more digital and companies have embraced contactless business models almost overnight. Of course, this shift to digital has had a profound impact on the automotive industry. During the Cox Automotive Experience, I presented key… Read Article

Digital Retailing Complete Retail Digitization of End-to-End Retailing Market Insights Commentary & Voices

Six Predictions for the 2021 Automotive Market 01/08/2021 Predicting the future has long been a hazardous business, as crystal balls are more often anything but crystal clear. Indeed, consider any forecast offered in January 2020: An economy-crashing pandemic was not in the cards. Still, as we face a new year, the Research & Market Intelligence team at Cox Automotive has given thought to what lies ahead. Grounded by consumer and dealer research collected in… Read Article

Market Insights Commentary & Voices

COVID-19 RECOVERY: SPEED BUMP OR ACCELERANT FOR THE EV MARKET? 09/22/2020 TAILWINDS, HEADWINDS AND WHIRLWINDS Still raging its way around the world, COVID-19 delivered an unprecedented sucker punch to the automotive industry. And while there’s universal agreement the industry will recover, it will look very different when it emerges. Part of that conversation will be how we do business (virtually); the other part will be whether our appetite for Electric Vehicles (EV) will be kicked farther down… Read Article

Electric Vehicles Mobility Market Insights

Lane Change with Dale Pollak & Jonathan Smoke. Navigating What’s Next. 07/29/2020 Cox Automotive Executive Vice President and vAuto Founder Dale Pollak and Chief Economist Jonathan Smoke, along with special guests discuss on the latest market insights and essential steps your dealership needs to take now to prepare for the headwinds likely ahead. Download slides Read Article

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Cox Automotive Industry Update Report: April 2020 04/22/2020 The April 2020 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS The initial reading on Consumer Sentiment from the University of Michigan fell to 71 from 89.1 in March. The index has declined 29.7% from February, which was close… Read Article

Market Insights

5 Car-Shopping Trends That Persist in the Shadow of COVID-19 03/25/2020 It’s news to no one that these are anxious times. But despite what probably feels like all doom and gloom right now, there is actually plenty of opportunity for dealers to stay connected to customers, bring in new business, and even transform your 21st century sales and operational strategy for the better. We’ve analyzed the most recent data on consumer and dealer sentiment as well as… Read Article

Market Insights Marketing

Staying Connected to Your Customers During COVID-19 03/19/2020 These are unprecedented times. Every day seems to bring more news of COVID-19’s latest impacts, both globally and locally. Through all of this, we are committed to sharing with you the most up-to-date information and relevant best practices to help you continue to provide the optimal customer experience for which your dealership is known. Start with these tips: While many shoppers may delay their vehicle purchase… Read Article

Marketing

Reimagining the Automotive Consumer Experience 02/21/2020 It used to be that the key differentiator for dealers and manufacturers would be the product on their lots - the vehicle. However, over the years, OEMs have improved their product quality, and the difference between the quality of one vehicle over another is now harder for consumers to distinguish. As a result, consumer experience is of greater importance now more than ever. 2 in 3… Read Article

Market Insights Marketing

Cox Automotive Industry Update Report: February 2020 02/18/2020 The February 2020 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Consumer Sentiment from the University of Michigan rose to 100.9 in the initial February reading, above the consensus estimate of 99.5 and January’s 99.8. Improvement in expectations is… Read Article

Market Insights

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