Learning Center | Cox Automotive

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Working Deals in a Digital World September 14, 2018 Dealerships have arrived at a moment of unprecedented opportunity, where it’s now possible to drive increased efficiency, profitability — and even customer loyalty — at the same time. More and more, car shoppers are ready to start — and even make — deals online. Thanks to a convergence of high consumer expectations, rapidly evolving technologies and a greater understanding of online behaviors, the stage has been… Read Article

Digital Retailing Dealership Experience Customer Handling Marketing

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2018 Emotional Connections Study March 7, 2018 It’s no surprise that buying or leasing a vehicle is an emotional experience for consumers, but the Cox Automotive 2018 Emotional Connections Study reveals the specific emotions and pain points consumers undergo through all phases of the vehicle purchase process. Armed with insight into these varying emotions, dealers have an opportunity to reduce negative emotions and enhance positive portions of the experience. Download this examination of… Read Article

Digital Retailing Dealership Experience Research customer satisfaction Sales

All Operations Inventory Marketing Sales Service Economic Insights

Cox Automotive Industry Update Report: November 2018 November 16, 2018 The November 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Based on preliminary estimates from the University of Michigan, consumer sentiment barely declined in November despite stock market volatility and the contentious midterm elections. The consumer sentiment index… Read Article

Economic Insights

Cox Automotive Industry Update Report: October 2018 October 17, 2018 The October 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Several states from Florida to Virginia experienced devastation from Hurricane Michael. However, the nature of this fast-moving storm did not produce the kind of vehicle damage we saw… Read Article

Economy & Trends Market Reports Economic Insights

Drive Dealership Profitability & Growth by Speeding the Process from Auction to the Lot October 2, 2018 Infusing speed and efficiency into the wholesale-to-retail process — from inventory identification, acquisition and floor-planning to inspection, transportation and merchandising — is not only a way to increase inventory turn, but it's also a particularly effective and increasingly necessary way that progressive dealerships can help overcome margin compression. As used retail gross margin has steadily declined from 13.7% in 2011 to 11.7% in 2017 (exacerbated by… Read Article

Floor Plan Acquisition Wholesale Reconditioning Logistics Operations

Cox Automotive Industry Update Report: September 2018 September 19, 2018 The September 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Areas impacted by Hurricane Florence have lower vehicle density than the areas around Houston and Florida that were impacted by hurricanes last year. Likewise, preparations were better and… Read Article

Economy & Trends Market Reports Economic Insights

Manheim Used Vehicle Value Index – August 2018 September 10, 2018 Used Vehicle Values Set New Record for Second Straight Month Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased 2.01 percent month-over-month in August. This brought the Manheim Used Vehicle Value Index to 139.7, which was a 6.4 percent increase from a year ago and the highest level for the series over its more than 20-year history. Looking at trends in weekly… Read Article

Wholesale Manheim Vehicle Value Index Used Car Economic Insights

Consumers Are Getting Spooked by Auto Tariff Talk September 4, 2018 Consumers are following several trends/current events that negatively impact their purchasing power, including rising gas prices, rising interest rates, and new proposed tariffs on imported vehicles and parts. Of those three, gas prices garner the most attention (87 percent), interest rates second (81 percent), but auto tariffs register a strong 71 percent. Consumers aren’t just following the news about these topics. They are concerned about them.… Read Article

Economic Insights

Is It Time to Reevaluate Your Dealership’s CRM? August 20, 2018 As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested in its current CRM: to get a tool for improving workflow, increasing efficiency and boosting ROI. What happens when your salespeople have had time to get to know your CRM, but the improvements aren’t materializing or are less dramatic than you’d hoped? Assuming your staff is using the… Read Article

CRM sales process Operations

Cox Automotive Industry Update Report: August 2018 August 15, 2018 The 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. Download the August 2018 Cox Automotive Industry Update Report to learn more. Read Article

Economy & Trends Market Reports Economic Insights

Data Reveals New Car Merchandising Best Practices August 15, 2018 Strong new car merchandising can differentiate your dealership from the competition and drive consumer preference for your inventory. In fact, data shows that shoppers are more likely to engage with well-merchandised vehicles.1 The good news? Autotrader’s search results are now not only based on shopper search criteria, previous shopping behavior, price and distance of vehicle to the shopper, but also on how well your inventory listings… Read Article

Research Advertising Merchandising infographic New Car Best Practices Marketing

2018 Vehicle Tech Features Study August 10, 2018 In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead of exterior styling when it comes to deciding which car to buy.1 The Vehicle Tech Features Study can help OEMs and dealers more effectively target in-market shoppers, close more sales and upsell tech features to new and existing customers. This study surveyed 2,554 geographically dispersed… Read Article

Research Vehicle Tech Marketing