Learning Center | Cox Automotive

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Featured Insights Cox Automotive Industry Update Report: October 2017 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article

1 min read

Operations Dealership Staffing Study More than half of dealership gross profit margin goes to payroll and the impact that your employees can have on your customers… Read Article

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Featured Insights Cox Automotive Industry Update Report: September 2017 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article

3 min read

Marketing Understanding the Balancing Act of an Effective Digital Advertising Strategy All digital advertising can be broken down into two groups: demand capitalization and demand generation. Paid search and retargeting are demand capitalization:… Read Article

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Inventory Independent Dealer Chooses the Right Floor Plan Partner to Grow & Prosper Case studies from NextGear Capital are designed to illustrate how various types of auto dealerships across the country are using lending products,… Read Article

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Featured Insights Cox Automotive Industry Update Report: August 2017 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article

4 min read

Operations Run Your Dealership, Not Your Technology Technology has the potential to make dealership employees more efficient and more productive. But, research shows that outdated and inefficient technologies are… Read Article

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Inventory A Faster, Simpler Trade-In Process Dealers understand just how excited customers can be when shopping for a new vehicle. The joy on their faces is evident when… Read Article

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Operations Five Pointers to Improve Your Used Vehicle Reconditioning Process By Dale Pollak Founder, vAuto You'll get a range of responses when you ask dealers how much time it takes to recondition… Read Article

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Operations Boost Employee Engagement through Community Service Successful dealerships make community relations part of their DNA. That’s because the right community relations program can promote employee satisfaction, which is… Read Article

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Operations Kelley Blue Book Market Report – First Quarter 2016 The Kelley Blue Book Market Report is a quarterly publication that explores the state of the automotive industry by analyzing Kelley Blue… Read Article

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Operations Kelley Blue Book Market Report – Second Quarter 2016 The Kelley Blue Book Market Report is a quarterly publication that explores the state of the automotive industry by analyzing Kelley Blue… Read Article

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Operations F&I Compliance Tip: Red Flags Rule Designed to prevent your dealership from becoming a victim of identity fraud, the “Red Flags Rule” requires your dealership to develop and… Read Article

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Operations Mobile and Localized Auctions Offer Personalized Options and Priced-Right Inventory For Smaller Dealers Typically located in major metropolitan areas, wholesale auctions are a noisy, fast-moving scene of buyer, seller, auctioneer and all of the other… Read Article

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Operations 6 Steps to Become Your Dealership’s Digital Rock Star Mastering your digital dealership is critical to your business’s success. Like most things, however, mastery in the digital space requires an ever-evolving… Read Article

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Operations Use Online Channels to Bolster Your Acquisition Strategy More Profitably and Efficiently Has there ever been a time when you weren’t looking for a better, more efficient, more affordable way to source inventory? Probably… Read Article

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Inventory 4 Ways to Make Smarter Inventory Sourcing a Competitive Advantage by Dale Pollak Special Feature by Dale Pollak, founder of vAuto. As the youngest of four boys, I fully understand what it’s like to be… Read Article

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Inventory Use “Retail View” on Manheim.com or OVE.com to save the deal. You’ve seen it all before: You’ve got the exact model, year and options down to the tire tread a customer wants except it’s not… Read Article

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Inventory How to Avoid Two Common Sins of Summer in Used Vehicles Special Feature by Dale Pollak, founder of vAuto. It’s not uncommon for dealers to commit two cardinal sins in used vehicles as… Read Article

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Inventory 4 Ways To Turn Auction Cars Into Advantage At Your Store Special Feature by Dale Pollak, founder of vAuto. Learn more about the newest innovation from vAuto, Stockwave - surprising simple sourcing! You could… Read Article

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Inventory 3 Essential Steps To Maximize Gross Profits On Auction Cars Special Feature by Dale Pollak, founder of vAuto which is now offering Stockwave, a first-of-its-kind holistic wholesale sourcing solution If you ask dealers for… Read Article

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Inventory Manheim Used Vehicle Value Index Report – May 2016 Wholesale Prices Move Up in May… Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased in May, resulting… Read Article

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Inventory Manheim Used Vehicle Value Index Report – June 2016 Wholesale Prices Rise Again in June... Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased for the third… Read Article

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Inventory Manheim Used Vehicle Value Index Report – July 2016 Wholesale Prices Rise Again in July. Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased for the fourth… Read Article

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Marketing 2014 Autotrader CPO Study It’s a great time to be in the CPO business. Certified Pre-Owned (CPO) car sales continue to gain traction and are up… Read Article

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Marketing 2015 Automotive Buyer Influence Study Since 2011, the Automotive Buyer Influence Study by IHS has provided groundbreaking information about the influence of media among New and Used… Read Article

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Marketing Top-rated dealership grows market share and optimizes its digital strategy Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. This case study examines… Read Article

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Marketing 40 Percent or More of Website Traffic Comes from Mobile You build a website thinking that customers will take the time to go to a computer and do their research. After all,… Read Article

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Marketing How Recalibrating Your Media Strategy Can Breathe New Life into Your Dealership When was the last time you sold more cars after you ran a TV ad? Chances are you can’t remember because the… Read Article

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Marketing How an “All-Cars-All-the-Time” Online Strategy Can Nearly Double Your Sales Every day, millions of car shoppers visit dealership websites and third-party sites with the intent of finding the right car. The “right… Read Article

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Marketing Influence Shopper Decisions with Special Offers Shoppers are looking for the best deal on the car they want. Influence their decisions by letting them know about your special… Read Article

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Marketing 2015 Automotive Buyer Influence Study 3-in-1 Infographic Based on the findings of the 2015 Automotive Buyer Influence Study, these three infographics reveal key data points from the latest study… Read Article

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Sales The CRM Paradox Customer relationship management (CRM) automotive system data often depicts a contrary account of car-buying behavior than behavioral research shows. In an attempt… Read Article

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Sales Kelley Blue Book Used Car Market Report – December 2014 The Kelley Blue Book Used Car Market Report is a monthly publication that explores the state of the automotive industry by analyzing… Read Article

1 min read

Sales Kelley Blue Book Used Car Market Report – January 2015 The Kelley Blue Book Used Car Market Report is a monthly publication that explores the state of the automotive industry by analyzing… Read Article

1 min read

Sales Kelley Blue Book Used Car Market Report – February 2015 The Kelley Blue Book Used Car Market Report is a monthly publication that explores the state of the automotive industry by analyzing… Read Article

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Sales Car Buyer of the Future Study According to the findings of Autotrader’s Car Buyer of the Future Study, only 17 car shoppers and buyers out of 4,002 —… Read Article

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Sales Customer Handling Infographic Customer handling and the experience at the dealership is one of the top reasons why a car buyer decides to purchase from… Read Article

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Sales Kelley Blue Book Used Car Market Report – April 2015 The Kelley Blue Book Used Car Market Report is a monthly publication that explores the state of the automotive industry by analyzing… Read Article

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Sales A Guide to Digital Retailing Today’s car shoppers are looking for a shopping process more closely aligned with the way they shop for other consumer goods. They… Read Article

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Service Maintenance & Repair Study According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact,… Read Article

Videos

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Inventory CPO Provides Peace of Mind Real CPO owners tell us why they purchased a certified vehicle.

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Inventory CPO Is a Gateway to New Cars Real CPO car owner, Josh K., tells us how his Certified vehicle purchase was an introduction to the brand and gave him…

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Inventory Qualities & Amenities that Enhance the Dealership Experience Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience. Additional Resources: The Dealership…

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Inventory Why Car Buyers Choose You Real car buyers tell us why they chose the dealership they purchased from. Additional Resources: The Dealership Experience: Customer Handling Can Make…

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Inventory Customer Handling Can Make or Break a Deal – Dionne’s Story Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on…

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Inventory How Do Car Buyers Define a Bad Dealership Experience? Real car buyers tell us what they consider to be a bad experience with the dealership. Additional Resources: The Dealership Experience: Customer…

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Inventory Car Buyers Have Mixed Feelings about Their Dealership Experiences Real car buyers tell us about the things they liked and didn't like at the dealership. Additional Resources: The Dealership Experience: Customer…

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Inventory Customer Handling Can Make or Break a Deal – Lynn’s Story Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way…

Welcome to the Learning Center

Service

Maintenance & Repair Study

Inventory

Three Floor Plan Finance Formulas Every Dealer Should Know

Marketing

How the Best Dealers Stay Top-of-Mind

Operations

Dealership Staffing Study

Sales

2017 Digital Retailing Study

Inventory

Turn to Earn: Speeding the Wholesale-to-Retail Process to Grow Profitability

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Videos