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2019 Car Buyer Journey Study 06/04/2019 CONSUMERS INCREASINGLY FEEL THAT OWNING A CAR IS TOO EXPENSIVE Nearly half of consumers feel like owning or leasing a vehicle is becoming too expensive (see Diagram A).1 The percentage of vehicles costing more than $50K has, in fact, grown from 6% in 2012 to 23% in 2018. This increase in new car prices, coupled with rising interest rates, has created a bigger gap between new… Read Article

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Cox Automotive Industry Update Report: July 2019 07/17/2019 The July 2019 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS The U.S. Employment Report for June was stronger than expected as 224,000 jobs were created when analysts had expected 162,000. The prior two monthly numbers were revised down… Read Article

Market Insights

Cox Automotive Industry Update Report: June 2019 06/18/2019 The June 2019 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Job creation in May was much weaker than expected as job creation declined to 75,000 when analysts had expected 175,000. The prior two monthly numbers were also revised… Read Article

Market Insights Commentary & Voices Economy & Trends

So You Bought a Digital Retail Solution. Now What? 06/13/2019 You took the step and made the investment in digital retailing. Congratulations! Now comes the hard part: implementation. To do it right, it takes the right attitude, a strategic plan, and a relentless focus on the team. Below are some best practices that will help you get from implementation to results in less time – and with less heartache. Shift Your Perspective Leads: Digital retailing creates… Read Article

Digital Retailing Marketing Sales

2019 Car Buyer Journey Study 06/04/2019 CONSUMERS INCREASINGLY FEEL THAT OWNING A CAR IS TOO EXPENSIVE Nearly half of consumers feel like owning or leasing a vehicle is becoming too expensive (see Diagram A).1 The percentage of vehicles costing more than $50K has, in fact, grown from 6% in 2012 to 23% in 2018. This increase in new car prices, coupled with rising interest rates, has created a bigger gap between new… Read Article

Digital Retailing Research shopper insights Car Buyer Journey Sales Marketing

Consumer Attitudes Toward Car Ownership Are Changing 05/28/2019 Take a snapshot of the road today – before you know it, it will look completely different. Today the traditional model of mobility (that is, individual car ownership, taxis and public transportation) reigns supreme. Most miles driven today are by owner-operated vehicles, and nearly everyone (83%) is using a personally owned vehicle on a weekly basis.1 But alternative transportation options are starting to chip away at… Read Article

Mobility Operations Sales

10 Key Market Trends – 2019 Spring Update 05/23/2019 Jonathan Smoke, Chief Economist at Cox Automotive, provides an update on the Key Trends that, earlier in the year, were predicted to have the greatest impact on the automotive industry in 2019. VIDEO HIGHLIGHTS The Economy – Economic growth has been revised slightly downward from 2.6% to 2.4% GDP due to a softer than expected year-end 2018, plus a slow start in first quarter 2019. Despite the decelerating… Read Article

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Cox Automotive Industry Update Report: May 2019 05/14/2019 The May 2019 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Job creation in April was much stronger than expected as 263,000 jobs were created when analysts were expecting 190,000. The prior two monthly numbers were revised up for… Read Article

Market Insights Commentary & Voices Economy & Trends

Cox Automotive Industry Update Report: April 2019 04/16/2019 The April 2019 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS The Employment Report for March eased fears regarding a dramatic slowdown in the economy as 196,000 jobs were created when analysts had expected 177,000. Prior payroll numbers were… Read Article

Market Insights Commentary & Voices Economy & Trends

Case Study: Closing Deals with Digital Retailing 03/26/2019 OVERVIEW: A DIGITAL TRANSFORMATION Founded in 1988 in Sioux Falls, South Dakota, family-owned Frankman Motor Company is now the largest independent used car dealership in a five-state area. It stocks approximately 250 vehicles at a time, in addition to over 90 classics from the 1920’s and beyond that ships to buyers across the globe – the majority who buy sight unseen. The experience with its classics… Read Article

Digital Retailing Case Study Sales

Cox Automotive Industry Update Report: March 2019 03/15/2019 The March 2019 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS The pace of new home sales improved in December after large downward revisions were made to October and November sales. New home sales in 2018 increased 1.5% while… Read Article

Market Insights Commentary & Voices Economy & Trends