Learning Center | Cox Automotive

Resources

Uncategorized Cox Automotive Industry Update Report: September 2018 The September 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of… Read Article

7 min read

Marketing Working Deals in a Digital World Dealerships have arrived at a moment of unprecedented opportunity, where it’s now possible to drive increased efficiency, profitability — and even customer… Read Article

4 min read

Featured Insights Manheim Used Vehicle Value Index – August 2018 Used Vehicle Values Set New Record for Second Straight Month Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis)… Read Article

4 min read

Sales Is It Time to Reevaluate Your Dealership’s CRM? As the saying goes, we all strive to “work smarter, not harder.” That’s undoubtedly why your dealership invested in its current CRM:… Read Article

5 min read

Featured Insights Cox Automotive Industry Update Report: August 2018 The 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic… Read Article

2 min read

Marketing Data Reveals New Car Merchandising Best Practices Strong new car merchandising can differentiate your dealership from the competition and drive consumer preference for your inventory. In fact, because data… Read Article

5 min read

Featured Insights 2018 Vehicle Tech Features Study In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead… Read Article

4 min read

Featured Insights Manheim Used Vehicle Value Index – July 2018 Used Vehicle Values Increase to New Record Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased 1.51% month-over-month… Read Article

5 min read

Operations Cox Automotive Industry Update Report: September 2018 The September 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of… Read Article

4 min read

Operations Manheim Used Vehicle Value Index – August 2018 Used Vehicle Values Set New Record for Second Straight Month Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis)… Read Article

5 min read

Operations Cox Automotive Industry Update Report: August 2018 The 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic… Read Article

4 min read

Operations Manheim Used Vehicle Value Index – July 2018 Used Vehicle Values Increase to New Record Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased 1.51% month-over-month… Read Article

3 min read

Operations Want to Improve Employee Retention and Satisfaction? Everyday Tools and Technology Can Help Happy employees make for successful dealerships. It’s hard to disagree with that statement, right? Everyone wants employees to enjoy their work, be… Read Article

5 min read

Operations Cox Automotive Industry Update Report: July 2018 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article

7 min read

Operations Boost efficiency with a faster, more enjoyable car-buying process Here’s why things are changing and why connected retail operations are so important to your business These are challenging times for dealer… Read Article

10 min read

Operations Manheim Used Vehicle Value Index (through June 2018) Wholesale Prices Increase for Third Consecutive Month Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased 0.53% month-over-month… Read Article

4 min read

Inventory Manheim Used Vehicle Value Index – August 2018 Used Vehicle Values Set New Record for Second Straight Month Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis)… Read Article

4 min read

Inventory Manheim Used Vehicle Value Index – July 2018 Used Vehicle Values Increase to New Record Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased 1.51% month-over-month… Read Article

5 min read

Inventory 12 metrics every dealer needs to track Financial statements. Vendors. OEMs. Your CRM, DMS and BDC. You’re inundated with data and reports, but which metrics matter most? Cox Automotive… Read Article

8 min read

Inventory Independent Dealer Chooses the Right Floor Plan Partner to Grow & Prosper Case studies from NextGear Capital are designed to illustrate how various types of auto dealerships across the country are using lending products,… Read Article

6 min read

Inventory A Faster, Simpler Trade-In Process Dealers understand just how excited customers can be when shopping for a new vehicle. The joy on their faces is evident when… Read Article

4 min read

Inventory Three Floor Plan Finance Formulas Every Dealer Should Know Owning and operating a profitable dealership with efficient cash flow all comes down to balancing that cash flow with current inventory. Knowing… Read Article

4 min read

Inventory The Top 5 Floor Planning Mistakes Dealers Make Floor planning is a basic process: Open a line of credit, purchase inventory with that credit, sell inventory and pay back the… Read Article

4 min read

Inventory Manheim Used Vehicle Value Index Report – December 2016 Wholesale prices increase in December. Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased by 0.2% in December.… Read Article

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Marketing 2018 Vehicle Tech Features Study In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead… Read Article

7 min read

Marketing Take the guesswork out of your digital ad strategy and optimize your marketing spend The good old days were so much simpler. Car buyers would hit the weekend newspaper classified ads and head out to dealerships;… Read Article

7 min read

Marketing Four essential strategies for successful digital advertising WELCOME TO THE “DIGITAL FIRST” ERA Digital advertising has evolved from a component of dealership marketing to the cornerstone of effective strategy.… Read Article

8 min read

Marketing The Big Takeover: Coordinated Online Campaigns Maximize OEM Marketing This case study shows how two OEMs used advertising takeovers of third-party site homepages combined with well-timed multi-tier ads, editorial, social media… Read Article

6 min read

Marketing Keys to Personalized Marketing on Dealer Websites Anyone who has browsed the “recommended for you” section of Amazon knows that curated shopping experiences provide convenience and enable shoppers to… Read Article

2 min read

Marketing Research Shows How Strong Merchandising with Used Cars Gives You an Edge Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and… Read Article

7 min read

Sales Working Deals in a Digital World Dealerships have arrived at a moment of unprecedented opportunity, where it’s now possible to drive increased efficiency, profitability — and even customer… Read Article

4 min read

5 min read

Sales 2018 Vehicle Tech Features Study In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead… Read Article

4 min read

Sales A Way to Increase Profitability That Many Dealerships Overlook We all know that margins are shrinking for dealerships and that it’s a trend that is likely to continue. With that in… Read Article

4 min read

Sales How to Convert on the 3 Customer Buying Signals We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they… Read Article

4 min read

Sales Cox Automotive Leasing Study New vehicle leasing peaked in 2016. Since then, the cost advantage of leasing over the average auto loan has decreased, causing the… Read Article

4 min read

Sales Cox Automotive Incentives Study New vehicle incentives have increased dramatically since 2014, yet over 50% of consumers have little to no familiarity with them. However, 60% of… Read Article

8 min read

Sales 2018 Emotional Connections Study It’s no surprise that buying or leasing a vehicle is an emotional experience for consumers, but the Cox Automotive 2018 Emotional Connections… Read Article

2 min read

Service Service When it comes to maintenance and repair services, dealerships are leaving money on the table. Despite being known for their knowledgeable and… Read Article

10 min read

Service Maintenance & Repair Study According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact,… Read Article

More Resources

Videos

15:51 min watch

Sales 8 Key Market Trends Through July 2018 Earlier in the year, we introduced the 8 key market trends that would have the greatest impact on how the automotive industry…

34:11 min watch

Sales Out-Retailing the Competition: Prepare for Today’s Preferred Buyer Experience SAAR is leveling and an increasing supply of used cars is creating price pressure on new cars. This more competitive marketplace is…

14:27 min watch

Sales 8 Key Market Trends for 2018 Earlier in the year, we introduced the 8 key market trends that would have the greatest impact on how the automotive industry…

9:18 min watch

Sales Used-Vehicle Prices Contrary to analyst predictions that used-vehicle prices were going to plummet, we have seen a more-than-normal increase in used prices. In this video,…

4:52 min watch

Sales Millennials As Millennials age into the largest car-buying cohort, dealers need to understand the shopping and buying preferences of this generation to more…

3:01 min watch

Sales Fixed Ops When it comes to maintenance and repair services, dealers are leaving money on the table. In this video, Isabelle Helms, Vice President…

5:26 min watch

Sales Consumer Credit As we look at the record level of auto sales in 2015 and 2016, there is no question that the market would…

3:45 min watch

Sales Shifting Consumer Preferences Did the crossover kill the mid-size car? There is no question that consumer vehicle preferences are shifting, and in this video, Jonathan…

Welcome to the Learning Center

Marketing

Take the guesswork out of your digital ad strategy and optimize your marketing spend

Operations

Boost efficiency with a faster, more enjoyable car-buying process

Inventory

12 metrics every dealer needs to track

Marketing

The Big Takeover: Coordinated Online Campaigns Maximize OEM Marketing

Operations

2018 Used Car Market Report & Outlook

Sales

2018 Emotional Connections Study

Resources

Videos