Learning Center | Cox Automotive

Ready or Not, Mobility Is Transforming the Automotive Industry 07/29/2019 EMBRACING THE CHANGE: If You Don’t, Someone Else Will History has proven if a better system comes along and it’s viable, people will use it. It’s entirely plausible that taxicab companies considered that there could be a better way to dispatch their vehicles. But their missed opportunity opened the door for a third-party – Silicon Valley-funded Uber – who revolutionized the ride-hailing industry away from taxicab… Read Article

Mobility vehicle subscription Operations Sales

All Operations Inventory Marketing Sales Service Market Insights

Telematics Take the Headache – and Cost – Out of Your Loaner Fleet 01/23/2020 A loaner fleet can involve significant costs – and a lot of moving parts. It’s not easy to track and recoup expenses associated with their loaner vehicles, keep tabs on mileage or servicing, or just stay up to speed on what is going on with the fleet at any given moment. That’s where telematics can make all the difference. A fleet manager’s best friend, telematics help… Read Article

Mobility vehicle subscription loaner fleet telematics Operations

4 Incentive Pillars for Powering Consumer Transactions 01/23/2020 The Cox Automotive Rates & Incentives (CAR&I) team has identified the must haves for your digital and in-store retailing process. The areas to focus on are: Completeness Transparency Accuracy Timeliness Completeness – Does your data provider audit with OEM configuration tools? Complete listings need to include all rates, residuals, rebates and incentives for all U.S. and Canadian OEMs to attract buyers. Transparency – Knowing the complexity… Read Article

Inventory

Cox Automotive Industry Update Report: January 2020 01/17/2020 The January 2020 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Consumer sentiment declined in December based on the final data for the month from the University of Michigan. The consumer confidence index disappointed in December as the index… Read Article

Gently Used Posing Harsh Threat To New Car Sales 01/14/2020 Consumers may finally be nearing a breaking point as new vehicle prices continue to rise, causing a seismic shift in the marketplace as shoppers scramble to find the models they desire at prices they can afford—and that’s danger for the automakers. That was the sobering message from Cox Automotive economists during a briefing for the media in Detroit on Monday. The average sticker price for a… Read Article

News Coverage

Case Study: How Clark Knapp Honda Speeds Up Sales 12/29/2019 A FASTER BUYING PROCESS TRANSCENDS INCOME LEVELS Family-owned Clark Knapp Honda sits ten miles from the U.S/Mexico border in Texas’ Rio Grande Valley. Its market spans over 150 miles with 1.5 million people. The Valley has a higher than average poverty rate, which can translate to lower internet access. That may explain why no dealerships in the area offered digital retailing tools. Clark Knapp Honda saw… Read Article

Digital Retailing Sales

Offers are Options: Here’s How Digital Retailing Helps You Get to the Final Deal 12/20/2019 “Look, digital retailing and the transparency it brings is not the issue. And the ‘race to the bottom?’ That’s the reality of the car business today – sure, it started with the internet, but customers have always been willing to travel four hours to save 500 bucks on a $30,000 car. That's not going to change.” —Digital Retailing Dealer Welcome to the upside-down world of price and… Read Article

Digital Retailing Sales

Cox Automotive Industry Update Report: December 2019 12/17/2019 The December 2019 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Consumer sentiment improved in November based on the final data for the month from the University of Michigan. The consumer sentiment index increased 1.4%, but left consumer sentiment… Read Article

Market Insights

Cox Automotive Industry Update Report: November 2019 11/15/2019 The November 2019 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Headline unemployment rate came in at 3.6% in October. The October employment report provided evidence of a slower but stabilizing economy. Job creation slowed to 128,000 when analysts… Read Article

Market Insights

The High Cost of Poor-Quality Leads 11/11/2019 Time is money – and one of the most significant ways for dealers to waste both is chasing bad leads. Typically, the biggest problem for dealers isn’t getting enough leads, but rather, how to correctly manage the many they do have and how to distinguish the good leads from the bad ones. While ignoring leads can result in lost sales, there is a balance between following… Read Article

Digital Retailing Merchandising Lead Quality Marketing

Key Trends of 2019 – Q3 Update 11/08/2019 Jonathan Smoke, Chief Economist at Cox Automotive, provides an update on the Key Trends that, earlier in the year, were predicted to have the greatest impact on the automotive industry in 2019. The Economy Economic growth has been revised slightly downward from 2.6% to 2.3% GDP for 2019 and is expected to be less than 2% in 2020. Many factors are causing this slow down including… Read Article

Market Insights Economy & Trends

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