icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

Welcome to the Learning Center

Our Categories

5 min read
Featured Insights Cox Automotive Industry Update Report: November 2017 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article
1 min read
Featured Insights Top 10 Trends Impacting the Automotive Industry Today Over the last decade, the automotive industry has experienced record lows followed by record highs. While the future is full of uncertainty,… Read Article
5 min read
Marketing 2016 Autotrader CPO Study Certified Pre-Owned (CPO) sales are on the rise and the pace is projected to increase. Of the 22.7 million consumers in the… Read Article
5 min read
Operations Evolution of Automotive Retail The biggest opportunity in automotive retail is improving the car-buying experience:  less than 1% of consumers like the car shopping and buying… Read Article
5 min read
Featured Insights Cox Automotive Industry Update Report: October 2017 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article
15 min read
Operations Dealership Staffing Study More than half of dealership gross profit margin goes to payroll and the impact that your employees can have on your customers… Read Article
5 min read
Featured Insights Cox Automotive Industry Update Report: September 2017 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article
3 min read
Marketing Understanding the Balancing Act of an Effective Digital Advertising Strategy All digital advertising can be broken down into two groups: demand capitalization and demand generation. Paid search and retargeting are demand capitalization:… Read Article
5 min read
Operations Cox Automotive Industry Update Report: November 2017 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article
5 min read
Operations Evolution of Automotive Retail The biggest opportunity in automotive retail is improving the car-buying experience:  less than 1% of consumers like the car shopping and buying… Read Article
5 min read
Operations Cox Automotive Industry Update Report: October 2017 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article
15 min read
Operations Dealership Staffing Study More than half of dealership gross profit margin goes to payroll and the impact that your employees can have on your customers… Read Article
5 min read
Operations Cox Automotive Industry Update Report: September 2017 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article
5 min read
Operations Cox Automotive Industry Update Report: August 2017 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article
4 min read
Operations Run Your Dealership, Not Your Technology Technology has the potential to make dealership employees more efficient and more productive. But, research shows that outdated and inefficient technologies are… Read Article
8 min read
Operations Kelley Blue Book Market Report – Second Quarter 2017 The Kelley Blue Book Market Report is a quarterly publication that explores the state of the automotive industry by analyzing Kelley Blue… Read Article
8 min read
Inventory Independent Dealer Chooses the Right Floor Plan Partner to Grow & Prosper Case studies from NextGear Capital are designed to illustrate how various types of auto dealerships across the country are using lending products,… Read Article
6 min read
Inventory A Faster, Simpler Trade-In Process Dealers understand just how excited customers can be when shopping for a new vehicle. The joy on their faces is evident when… Read Article
4 min read
Inventory Three Floor Plan Finance Formulas Every Dealer Should Know Owning and operating a profitable dealership with efficient cash flow all comes down to balancing that cash flow with current inventory.  Knowing… Read Article
4 min read
Inventory The Top 5 Floor Planning Mistakes Dealers Make Floor planning is a basic process: Open a line of credit, purchase inventory with that credit, sell inventory and pay back the… Read Article
4 min read
Inventory Manheim Used Vehicle Value Index Report – December 2016 Wholesale prices increase in December. Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased by 0.2% in December.… Read Article
3 min read
Inventory Manheim Used Vehicle Value Index Report – November 2016 Wholesale prices fall again in November. Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) declined 1% in November. … Read Article
10 min read
Inventory Turn to Earn: Speeding the Wholesale-to-Retail Process to Grow Profitability Since 2009, the gap between list price and transaction price has steadily declined. To overcome this profit margin compression, dealers must increase… Read Article
4 min read
Inventory Manheim Used Vehicle Value Index Report – October 2016 Wholesale Prices Fall in October Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) declined 0.7% in October.  Non-seasonally… Read Article
5 min read
Marketing 2016 Autotrader CPO Study Certified Pre-Owned (CPO) sales are on the rise and the pace is projected to increase. Of the 22.7 million consumers in the… Read Article
3 min read
Marketing Understanding the Balancing Act of an Effective Digital Advertising Strategy All digital advertising can be broken down into two groups: demand capitalization and demand generation. Paid search and retargeting are demand capitalization:… Read Article
2 min read
Marketing How the Best Dealers Stay Top-of-Mind Customer retention is every dealership’s goal, but few have mastered a practical way to accomplish it. And that’s for a variety of… Read Article
4 min read
Marketing Three Key Yahoo! Takeaways for Automotive Retail Believe it or not, I still have a Yahoo! email account. I no longer use it for much more than the “secondary”… Read Article
3 min read
Marketing Transparency – Measuring the Value of Your Marketing Investment To help provide dealers with the definitive connection between the unknown online shopper and the offline transaction, we set out to conduct… Read Article
6 min read
Marketing Every Picture Sells a Story The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what… Read Article
2 min read
Marketing Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons.… Read Article
5 min read
Marketing How to Sell High-Tech Vehicles without a PhD from MIT It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but… Read Article
4 min read
Sales Tune-Up Your Test Drives to Speed Sales According to the Cox Automotive 2017 Car Buyer Journey Study, only 32% of consumers know the exact vehicle they want when they… Read Article
2 min read
Sales How Best-in-Class Dealers Are Making More Customer Connections The CRM is a relatively recent addition to the automotive dealership, but it’s already revolutionized the way dealers connect with their customers.… Read Article
2 min read
Sales 2017 Digital Retailing Study What is today's preferred car shopping experience? We asked consumers what they want from a digital experience when it comes to car shopping and… Read Article
4 min read
Sales Customer Expectations Powering the In-Store Connection The technology behind selling vehicles is changing from a dysfunctional array of tools to a smooth and connected journey that fuses the… Read Article
2 min read
Sales 2017 Dealership Defection Study For the 2017 Dealership Defection Study, we surveyed 400 consumers nationwide who visited a dealership within the previous 24 hours to determine… Read Article
4 min read
Sales Get More Per Vehicle with Maximized Menu Selling When sales and showroom traffic cool, dealers usually turn up the temperature on F&I revenue – especially dealer reserve. But that’s changing,… Read Article
3 min read
Sales Taking Advantage of Affordable Luxury OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive… Read Article
5 min read
Sales Takeaways from Digital Dealer 21: Delivering a Digital Car Buying Experience Few things go together as nicely as digital retailing and the Digital Dealer Conference. This is where automotive professionals go to learn… Read Article
10 min read
Service Maintenance & Repair Study According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact,… Read Article

Videos

Play Button 9:18 min watch
Featured Insights Used-Vehicle Prices Contrary to analyst predictions that used-vehicle prices were going to plummet, we have seen a more-than-normal increase in used prices. In this video,…
Play Button 4:52 min watch
Featured Insights Millennials As Millennials age into the largest car-buying cohort, dealers need to understand the shopping and buying preferences of this generation to more…
Play Button 3:01 min watch
Featured Insights Fixed Ops When it comes to maintenance and repair services, dealers are leaving money on the table. In this video, Isabelle Helms, Vice President…
Play Button 5:26 min watch
Featured Insights Consumer Credit As we look at the record level of auto sales in 2015 and 2016, there is no question that the market would…
Play Button 3:45 min watch
Featured Insights Shifting Consumer Preferences Did the crossover kill the mid-size car? There is no question that consumer vehicle preferences are shifting, and in this video, Jonathan…
Play Button 4:12 min watch
Featured Insights Digital Retailing According to the 2017 Cox Automotive Digital Retailing Study, nearly all consumers (98%) want the ability to do at least some piece…
Play Button 4:19 min watch
Featured Insights Affordability The average U.S. household owns 1.9 cars, but how much are they really spending on the actual vehicle? In this video, Jonathan…
Play Button 4:48 min watch
Featured Insights Autonomous Vehicles What will happen with autonomous cars, when will it happen and how will it impact the auto industry? It's no surprise that…