Learning Center | Cox Automotive

Resources

Featured Insights Cox Automotive Industry Update Report: August 2018 The 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic… Read Article

Marketing Data Reveals New Car Merchandising Best Practices Strong new car merchandising can differentiate your dealership from the competition and drive consumer preference for your inventory. In fact, because data… Read Article

Featured Insights 2018 Vehicle Tech Features Study In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead… Read Article

Featured Insights Manheim Used Vehicle Value Index – July 2018 Used Vehicle Values Increase to New Record Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased 1.51% month-over-month… Read Article

Operations Want to Improve Employee Retention and Satisfaction? Everyday Tools and Technology Can Help Happy employees make for successful dealerships. It’s hard to disagree with that statement, right? Everyone wants employees to enjoy their work, be… Read Article

Marketing Take the guesswork out of your digital ad strategy and optimize your marketing spend The good old days were so much simpler. Car buyers would hit the weekend newspaper classified ads and head out to dealerships;… Read Article

Marketing Four essential strategies for successful digital advertising WELCOME TO THE “DIGITAL FIRST” ERA Digital advertising has evolved from a component of dealership marketing to the cornerstone of effective strategy.… Read Article

Inventory 12 metrics every dealer needs to track Financial statements. Vendors. OEMs. Your CRM, DMS and BDC. You’re inundated with data and reports, but which metrics matter most? Cox Automotive… Read Article

Operations Cox Automotive Industry Update Report: August 2018 The 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic… Read Article

Operations Manheim Used Vehicle Value Index – July 2018 Used Vehicle Values Increase to New Record Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased 1.51% month-over-month… Read Article

Operations Want to Improve Employee Retention and Satisfaction? Everyday Tools and Technology Can Help Happy employees make for successful dealerships. It’s hard to disagree with that statement, right? Everyone wants employees to enjoy their work, be… Read Article

Operations Cox Automotive Industry Update Report: July 2018 A monthly report leveraging Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit… Read Article

Operations Boost efficiency with a faster, more enjoyable car-buying process Here’s why things are changing and why connected retail operations are so important to your business These are challenging times for dealer… Read Article

Operations Manheim Used Vehicle Value Index (through June 2018) Wholesale Prices Increase for Third Consecutive Month Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased 0.53% month-over-month… Read Article

Operations Cox Automotive Industry Update Report: June 2018 The 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic… Read Article

Operations Cox Automotive Industry Update Report: May 2018 The 2018 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic… Read Article

Inventory Manheim Used Vehicle Value Index – July 2018 Used Vehicle Values Increase to New Record Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased 1.51% month-over-month… Read Article

Inventory 12 metrics every dealer needs to track Financial statements. Vendors. OEMs. Your CRM, DMS and BDC. You’re inundated with data and reports, but which metrics matter most? Cox Automotive… Read Article

Inventory Independent Dealer Chooses the Right Floor Plan Partner to Grow & Prosper Case studies from NextGear Capital are designed to illustrate how various types of auto dealerships across the country are using lending products,… Read Article

Inventory A Faster, Simpler Trade-In Process Dealers understand just how excited customers can be when shopping for a new vehicle. The joy on their faces is evident when… Read Article

Inventory Three Floor Plan Finance Formulas Every Dealer Should Know Owning and operating a profitable dealership with efficient cash flow all comes down to balancing that cash flow with current inventory. Knowing… Read Article

Inventory The Top 5 Floor Planning Mistakes Dealers Make Floor planning is a basic process: Open a line of credit, purchase inventory with that credit, sell inventory and pay back the… Read Article

Inventory Manheim Used Vehicle Value Index Report – December 2016 Wholesale prices increase in December. Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) increased by 0.2% in December.… Read Article

Inventory Manheim Used Vehicle Value Index Report – November 2016 Wholesale prices fall again in November. Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) declined 1% in November. … Read Article

Marketing Data Reveals New Car Merchandising Best Practices Strong new car merchandising can differentiate your dealership from the competition and drive consumer preference for your inventory. In fact, because data… Read Article

Marketing 2018 Vehicle Tech Features Study In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead… Read Article

Marketing Take the guesswork out of your digital ad strategy and optimize your marketing spend The good old days were so much simpler. Car buyers would hit the weekend newspaper classified ads and head out to dealerships;… Read Article

Marketing Four essential strategies for successful digital advertising WELCOME TO THE “DIGITAL FIRST” ERA Digital advertising has evolved from a component of dealership marketing to the cornerstone of effective strategy.… Read Article

Marketing The Big Takeover: Coordinated Online Campaigns Maximize OEM Marketing This case study shows how two OEMs used advertising takeovers of third-party site homepages combined with well-timed multi-tier ads, editorial, social media… Read Article

Marketing Keys to Personalized Marketing on Dealer Websites Anyone who has browsed the “recommended for you” section of Amazon knows that curated shopping experiences provide convenience and enable shoppers to… Read Article

Marketing Research Shows How Strong Merchandising with Used Cars Gives You an Edge Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and… Read Article

Marketing Every Picture Sells a Story The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what… Read Article

Sales 2018 Vehicle Tech Features Study In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead… Read Article

Sales Cox Automotive Leasing Study New vehicle leasing peaked in 2016. Since then, the cost advantage of leasing over the average auto loan has decreased, causing the… Read Article

Sales Cox Automotive Incentives Study New vehicle incentives have increased dramatically since 2014, yet over 50% of consumers have little to no familiarity with them. However, 60% of… Read Article

Sales 2018 Emotional Connections Study It’s no surprise that buying or leasing a vehicle is an emotional experience for consumers, but the Cox Automotive 2018 Emotional Connections… Read Article

Sales The Future Is Here: Connected Retail By Mike Burgiss, Vice President of Digital Retailing – Cox Automotive Almost everyone in the automotive retail market – and even some… Read Article

Sales Driving the Digital Deal Growing consumer preference for online shopping options creates a competitive opportunity for dealers. By implementing digital retailing strategies, dealers can: Align with… Read Article

Sales 4 Truths of “Connected” Retail The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals that most consumers prefer to purchase from a… Read Article

Sales Certified Pre-Owned (CPO) CPO (Certified Pre-Owned) sales will continue to grow as increasing consumer demand is met with new supply from off-lease volumes. Shoppers see… Read Article

Service Service When it comes to maintenance and repair services, dealerships are leaving money on the table. Despite being known for their knowledgeable and… Read Article

Service Maintenance & Repair Study According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact,… Read Article

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Videos

15:51 min watch

Featured Insights 8 Key Market Trends Through July 2018 Earlier in the year, we introduced the 8 key market trends that would have the greatest impact on how the automotive industry…

34:11 min watch

Featured Insights Out-Retailing the Competition: Prepare for Today’s Preferred Buyer Experience SAAR is leveling and an increasing supply of used cars is creating price pressure on new cars. This more competitive marketplace is…

14:27 min watch

Featured Insights 8 Key Market Trends for 2018 Earlier in the year, we introduced the 8 key market trends that would have the greatest impact on how the automotive industry…

Featured Insights Used-Vehicle Prices Contrary to analyst predictions that used-vehicle prices were going to plummet, we have seen a more-than-normal increase in used prices. In this video,…

Featured Insights Millennials As Millennials age into the largest car-buying cohort, dealers need to understand the shopping and buying preferences of this generation to more…

Featured Insights Fixed Ops When it comes to maintenance and repair services, dealers are leaving money on the table. In this video, Isabelle Helms, Vice President…

Featured Insights Consumer Credit As we look at the record level of auto sales in 2015 and 2016, there is no question that the market would…

Featured Insights Shifting Consumer Preferences Did the crossover kill the mid-size car? There is no question that consumer vehicle preferences are shifting, and in this video, Jonathan…

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September 13 Essentials of Digital Marketing This course will identify and prioritize the processes and strategies necessary for high performance digital marketing for an automobile dealership... View Event

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