Learning Center | Cox Automotive

Staying Connected to Your Customers During COVID-19 03/19/2020 These are unprecedented times. Every day seems to bring more news of COVID-19’s latest impacts, both globally and locally. Through all of this, we are committed to sharing with you the most up-to-date information and relevant best practices to help you continue to provide the optimal customer experience for which your dealership is known. Start with these tips: While many shoppers may delay their vehicle purchase… Read Article

Marketing

Ready or Not, Mobility Is Transforming the Automotive Industry 07/29/2019 EMBRACING THE CHANGE: If You Don’t, Someone Else Will History has proven if a better system comes along and it’s viable, people will use it. It’s entirely plausible that taxicab companies considered that there could be a better way to dispatch their vehicles. But their missed opportunity opened the door for a third-party – Silicon Valley-funded Uber – who revolutionized the ride-hailing industry away from taxicab… Read Article

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Six Predictions for the 2021 Automotive Market 01/08/2021 Predicting the future has long been a hazardous business, as crystal balls are more often anything but crystal clear. Indeed, consider any forecast offered in January 2020: An economy-crashing pandemic was not in the cards. Still, as we face a new year, the Research & Market Intelligence team at Cox Automotive has given thought to what lies ahead. Grounded by consumer and dealer research collected in… Read Article

Market Insights Commentary & Voices

COVID-19 RECOVERY: SPEED BUMP OR ACCELERANT FOR THE EV MARKET? 09/22/2020 TAILWINDS, HEADWINDS AND WHIRLWINDS Still raging its way around the world, COVID-19 delivered an unprecedented sucker punch to the automotive industry. And while there’s universal agreement the industry will recover, it will look very different when it emerges. Part of that conversation will be how we do business (virtually); the other part will be whether our appetite for Electric Vehicles (EV) will be kicked farther down… Read Article

Electric Vehicles Mobility Market Insights

Lane Change with Dale Pollak & Jonathan Smoke. Navigating What’s Next. 07/29/2020 Cox Automotive Executive Vice President and vAuto Founder Dale Pollak and Chief Economist Jonathan Smoke, along with special guests discuss on the latest market insights and essential steps your dealership needs to take now to prepare for the headwinds likely ahead. Download slides Read Article

Inventory Smoke on Cars Data Point Economy & Trends

Cox Automotive Industry Update Report: April 2020 04/22/2020 The April 2020 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS The initial reading on Consumer Sentiment from the University of Michigan fell to 71 from 89.1 in March. The index has declined 29.7% from February, which was close… Read Article

Market Insights

5 Car-Shopping Trends That Persist in the Shadow of COVID-19 03/25/2020 It’s news to no one that these are anxious times. But despite what probably feels like all doom and gloom right now, there is actually plenty of opportunity for dealers to stay connected to customers, bring in new business, and even transform your 21st century sales and operational strategy for the better. We’ve analyzed the most recent data on consumer and dealer sentiment as well as… Read Article

Market Insights Marketing

Reimagining the Automotive Consumer Experience 02/21/2020 It used to be that the key differentiator for dealers and manufacturers would be the product on their lots - the vehicle. However, over the years, OEMs have improved their product quality, and the difference between the quality of one vehicle over another is now harder for consumers to distinguish. As a result, consumer experience is of greater importance now more than ever. 2 in 3… Read Article

Market Insights Marketing

Cox Automotive Industry Update Report: February 2020 02/18/2020 The February 2020 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Consumer Sentiment from the University of Michigan rose to 100.9 in the initial February reading, above the consensus estimate of 99.5 and January’s 99.8. Improvement in expectations is… Read Article

Market Insights

Key Industry Trends for 2020 Is Now Available 01/29/2020 Find out what eight trends Cox Automotive Chief Economist Jonathan Smoke says will have a significant impact on the year ahead. Along with guest Zo Rahim, Jonathan shares how these trends performed in 2019 and makes some predictions for what we can expect them to do in Q1. Read Article

Market Insights

4 Incentive Pillars for Powering Consumer Transactions 01/23/2020 The Cox Automotive Rates & Incentives (CAR&I) team has identified the must haves for your digital and in-store retailing process. The areas to focus on are: Completeness Transparency Accuracy Timeliness Completeness – Does your data provider audit with OEM configuration tools? Complete listings need to include all rates, residuals, rebates and incentives for all U.S. and Canadian OEMs to attract buyers. Transparency – Knowing the complexity… Read Article

Inventory

Cox Automotive Industry Update Report: January 2020 01/17/2020 The January 2020 Cox Automotive Industry Update Report shares Cox Automotive’s multifaceted insight into the automotive marketplace to provide an overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. ECONOMIC INDICATORS Consumer sentiment declined in December based on the final data for the month from the University of Michigan. The consumer confidence index disappointed in December as the index… Read Article

Market Insights

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