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1 min read
WATCH NOW: Insights to Take you to the Next Level for a Healthier World and Stronger Bottom Line
04/22/2024
While it is necessary for dealerships to realize short term benefits from their sustainability efforts, environmental sustainability will increasingly play a significant role in the long-term profitability of dealerships. Being intentional and organized around sustainability is necessary to maximize the benefits. Also, local community engagement is a key enabler of long-term success of dealership environmental sustainability efforts. Learn more about brands featured in the video: Do…
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Speaker Sessions
1 min read
WATCH NOW: Understanding the Differences in Your AI Options for Auto Retail
04/15/2024
“Artificial intelligence is everywhere. And that is a good thing for our industry! Recent advances in technology have the potential to be gamechangers for dealerships. But all AI is not created equal. Watch this video to learn how to make sense of all the buzz, including what to expect from this technology and key questions to ask as you evaluate tools. Learn more about brands featured…
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Speaker Sessions
1 min read
WATCH NOW: Want to Sell Cars Profitability? Buy and Sell Inventory Better
04/08/2024
In this inventory-constrained market, dealers need to do more blocking and tackling to make gross profit on used cars. How can they do so? By reinvesting in their used car departments - buying and selling inventory better. This panel covers technology and solutions available to buyers and sellers to stand-up strong inventory strategies to maximize used vehicle profitability. Learn more about brands featured in the video: Do you have more…
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Speaker Sessions
1 min read
WATCH NOW: A New Path to Optimal Used Vehicle Performance
04/08/2024
This session details why long-standing beliefs about used vehicle management—that you should stock more vehicles than you sell, that the calendar (or days in inventory) determines a vehicle’s profit potential and that you should move every vehicle within a 45- or 60-day timeline—make it more difficult for dealers to drive profit and sales growth in the current market. Learn more about brands featured in the video:…
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Speaker Sessions
1 min read
WATCH NOW: Cox Automotive Speaker Session – Choose Your Own Adventure – Consumer Behaviors and the Stair Steps to Ecommerce
04/01/2024
It’s time for dealers to think about a retail anywhere approach. Turn the page on how you’re thinking about the retail experience, and ensure you have the tools and strategies to stay in step with consumers who are making decisions about how they want to buy at every touchpoint—digital and physical. Learn more about brands featured in the video: Do you have more questions for our…
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Speaker Sessions
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5 min read
The New Car Inventory Derby of 2021
06/28/2021
Every spring I look forward to the first weekend in May to watch The Kentucky Derby. In this year’s race, Bob Baffert set a record by winning his 7th trophy with the horse Medina Spirit who beat Mandaloun by a ¼ length. It was the closest finish at the Derby since 2005. The official outcome of the race is still under review, as Baffert was accused…
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Sales
4 min read
Case Study: How Clark Knapp Honda Speeds Up Sales
12/29/2019
A FASTER BUYING PROCESS TRANSCENDS INCOME LEVELS Family-owned Clark Knapp Honda sits ten miles from the U.S/Mexico border in Texas’ Rio Grande Valley. Its market spans over 150 miles with 1.5 million people. The Valley has a higher than average poverty rate, which can translate to lower internet access. That may explain why no dealerships in the area offered digital retailing tools. Clark Knapp Honda saw…
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Digital Retailing
Sales
7 min read
Offers are Options: Here’s How Digital Retailing Helps You Get to the Final Deal
12/20/2019
“Look, digital retailing and the transparency it brings is not the issue. And the ‘race to the bottom?’ That’s the reality of the car business today – sure, it started with the internet, but customers have always been willing to travel four hours to save 500 bucks on a $30,000 car. That's not going to change.” —Digital Retailing Dealer Welcome to the upside-down world of price and…
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Digital Retailing
Sales
4 min read
5 Ways to Differentiate Your Dealership from the Competition
10/29/2019
It’s well-documented that car buyers think buying a car takes too long. They want to find their car online, agree on a price and trade-in value, and do their paperwork before ever going to the dealership.1 But you’ve already started to solve those challenges by using digital retailing at your store. Now it’s time to let your potential customers know: you’ve got a better way than…
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Digital Retailing
Marketing
Sales
4 min read
In a World Where Fewer People Own Cars, Where Do Dealerships Fit In?
10/09/2019
If you’re looking for a front-row seat to an unfolding disruption, keep your eye on the automotive industry. Right now it feels a bit like the wild west with so many mobility options and providers entering the market, and it remains to be seen how the landscape will settle. But one thing is for sure: the evolution is underway. It’s predicted that, in the near future,…
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Mobility
vehicle subscription
Sales
6 min read
Case Study: The Art of the Digital Deal
09/24/2019
OPENING VIRTUAL DOORS Driver’s Village has always prioritized its customers wants and needs. Faced with the harsh winter climate of upstate New York, the group converted an obsolete 90-acre regional mall into the country’s only auto mall with 20 franchises under one roof. This unique business model made shopping easier and more pleasant for customers. So, when digital retailing took off and a segment of customers…
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Digital Retailing
Case Study
Sales
6 min read
Is Car Subscription the Way of the Future?
09/20/2019
Emerging trends in mobility, such as the rise of ride-hailing, car sharing, and subscription services, are changing the way people use, value, and relate to personal vehicles. These new mobility services are contributing to a growing change in transportation preferences as consumers are shifting away from vehicle ownership and towards “vehicle usership.” But while pretty much everybody already understands ride-hailing and car-sharing (think: Uber, Lyft and Zipcar), vehicle…
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Mobility
vehicle subscription
Sales
7 min read
Make Meaningful Connections & Sell an Experience
09/11/2019
Here we are in 2019, and it’s fair to assume that just about every dealership general manager or sales manager in America has heard about digital retailing. It’s also a reasonable assumption that some are all-in when it comes to adopting digital retailing, while others remain skeptical – and even more are unclear about the potential benefits to their business. The confusion is understandable. On its…
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Digital Retailing
Marketing
Sales
15 min read
Ready or Not, Mobility Is Transforming the Automotive Industry
07/29/2019
EMBRACING THE CHANGE: If You Don’t, Someone Else Will History has proven if a better system comes along and it’s viable, people will use it. It’s entirely plausible that taxicab companies considered that there could be a better way to dispatch their vehicles. But their missed opportunity opened the door for a third-party – Silicon Valley-funded Uber – who revolutionized the ride-hailing industry away from taxicab…
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Mobility
vehicle subscription
Operations
Sales
9 min read
So You Bought a Digital Retail Solution. Now What?
06/13/2019
You took the step and made the investment in digital retailing. Congratulations! Now comes the hard part: implementation. To do it right, it takes the right attitude, a strategic plan, and a relentless focus on the team. Below are some best practices that will help you get from implementation to results in less time – and with less heartache. Shift Your Perspective Leads: Digital retailing creates…
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Digital Retailing
Marketing
Sales
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