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The cornerstone of car buying and selling in the U.S.

For over 20 years, Autotrader has led the way in online car shopping, helping U.S. consumers decide what car to buy, where to buy and what deals are available.

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All the cars. All the buyers.

Reaching more actual car buyers than any other third-party listings site, Autotrader builds immersive digital shopping experiences that make car buying easier and more thorough. With a robust support team and rich data across the entire consumer decision journey, we help advertisers build and optimize their targeted digital marketing strategies.

18.4M+ UNIQUE VISITORS MONTHLY1
20K+ DEALER CLIENTS2
4.6M AVG VEHICLE DAILY LISTINGS3

Meet Gen Z: The next generation of car buyers

Cautious spenders. Practical consumers. Substantial spending power. Meet Gen Z: the biggest, most diverse generation ever — and with a whopping $3.2 trillion in purchasing power1 .

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1Netezza Site Activity, avg. May 2016-April 2017 (U.S. only)
2Netezza Inventory Detail, avg. May 2016-April 2017 (U.S. only)
3Autotrader Internal data, as of Jul 2017