2 out of 3 of all car buyers use Autotrader or Kelley Blue Book to shop.1 The right combination of listings, contextual display, brand exposure and traffic-drivers connect you with these ready-to-buy shoppers fast. Convert online traffic into dealership foot traffic more effectively than any other third-party site in the automotive industry.2
Integrated ad campaigns from Dealer.com use advanced data-targeting capabilities to reach likely in-market buyers across paid search, display, social and video channels. expanding your ability to reach, influence and connect with the right buyer at the right place at the right time.
A disconnect between online and in-store sales processes illustrates a gap in customer-dealer engagement. This white paper focuses on a potential solution to this dilemma: a sales process that integrates online & offline activities, and provides consumers with more autonomy & transparency while reducing the time customers spend in-store.GET THE WHITE PAPER
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1 2018 Car Buyer Journey Study, Cox Automotive & HIS Markit
2 2016 U.S. Car Buyer Journey Study