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Reach and influence two-thirds of in-market car shoppers

2 out of 3 of all car buyers use Autotrader or Kelley Blue Book to shop.1 The right combination of listings, contextual display, brand exposure and traffic-drivers connect you with these ready-to-buy shoppers fast. Convert online traffic into dealership foot traffic more effectively than any other third-party site in the automotive industry.2

  • Reach the most diverse and valuable car-buying segments
  • Build brand awareness or highlight special inventory with highly visible, contextually relevant ads matching the shopper’s search criteria
  • Showcase your dealership’s unique buying experience and win over customers looking for more than just the lowest price
  • Promote your new car financing offers to shoppers across the web with sophisticated new-car targeting logic
  • Serve up relevant used inventory across the web based on the consumer’s shopping interests on Autotrader and KBB.com
YOUR Go-TO FoR MORE Leads and engagement
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Target car shoppers across the web

Integrated ad campaigns from Dealer.com use advanced data-targeting capabilities to reach likely in-market buyers across paid search, display, social and video channels. expanding your ability to reach, influence and connect with the right buyer at the right place at the right time.

  • Achieve a balanced digital strategy that’s integrated across your major marketing channels and drives an exponential lift in traffic and VDP engagement and generates more leads
  • Retarget to drive the shopper to your virtual showroom and dealership
  • Extend your reach and connectivity through the power of tailored and targeted social media campaigns
  • Connect audiences with your virtual showroom experience through video advertising
  • Make informed decisions with create a custom strategy tailored to your dealership’s goals
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Integrating online & offline processes is key to dealer longevity

A disconnect between online and in-store sales processes illustrates a gap in customer-dealer engagement. This white paper focuses on a potential solution to this dilemma: a sales process that integrates online & offline activities, and provides consumers with more autonomy & transparency while reducing the time customers spend in-store.


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1 2018 Car Buyer Journey Study, Cox Automotive & HIS Markit

2 2016 U.S. Car Buyer Journey Study