icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube



Reach and influence two-thirds of in-market car shoppers

2 out of 3 of all car buyers use Autotrader or Kelley Blue Book to shop.1 The right combination of listings, contextual display, brand exposure and traffic-drivers connect you with these ready-to-buy shoppers fast. Convert online traffic into dealership foot traffic more effectively than any other third-party site in the automotive industry.2

  • Reach the most diverse and valuable car-buying segments
  • Build brand awareness or highlight special inventory with highly visible, contextually relevant ads matching the shopper’s search criteria
  • Showcase your dealership’s unique buying experience and win over customers looking for more than just the lowest price
  • Promote your new car financing offers to shoppers across the web with sophisticated new-car targeting logic
  • Serve up relevant used inventory across the web based on the consumer’s shopping interests on Autotrader and KBB.com
YOUR Go-TO FoR MORE Leads and engagement
Learn more

Target car shoppers across the web

Integrated ad campaigns from Dealer.com use advanced data-targeting capabilities to reach likely in-market buyers across paid search, display, social and video channels. expanding your ability to reach, influence and connect with the right buyer at the right place at the right time.

  • Achieve a balanced digital strategy that’s integrated across your major marketing channels and drives an exponential lift in traffic and VDP engagement and generates more leads
  • Retarget to drive the shopper to your virtual showroom and dealership
  • Extend your reach and connectivity through the power of tailored and targeted social media campaigns
  • Connect audiences with your virtual showroom experience through video advertising
  • Make informed decisions with create a custom strategy tailored to your dealership’s goals
Learn more



Digital Advertising as the Car Shopping Experience Evolves

As car shopping moves from traditional retail to an online environment, your customers will be leveraging digital channels more than ever. Screen time will certainly increase as we spend more time at home, as we’ve seen happen in Europe with a 50% increase in internet traffic. The methods in which we research, shop and buy things – including cars – have already started to change. Whether that is researching cars on Kelley Blue Book, watching virtual test drive videos on YouTube, or using online car buying tools to purchase a vehicle, the way in which we market ourselves to shoppers needs to align with how media is consumed.

Ready to get started?

We're here to help! Learn more about digital marketing services or other Cox Automotive brands and solutions.

  • Looking for a demo?
  • Have a question about how this offering works with other Cox Automotive solutions?
  • Ready to become a client?

Just give us a few details and we'll make sure the right team member gets in touch with you.

Interested in joining our team? Visit our career site.

1 2018 Car Buyer Journey Study, Cox Automotive & HIS Markit

2 2016 U.S. Car Buyer Journey Study