2 out of 3 of all car buyers use Autotrader or Kelley Blue Book to shop.1 The right combination of listings, contextual display, brand exposure and traffic-drivers connect you with these ready-to-buy shoppers fast. Convert online traffic into dealership foot traffic more effectively than any other third-party site in the automotive industry.2
Integrated ad campaigns from Dealer.com use advanced data-targeting capabilities to reach likely in-market buyers across paid search, display, social and video channels. expanding your ability to reach, influence and connect with the right buyer at the right place at the right time.
As car shopping moves from traditional retail to an online environment, your customers will be leveraging digital channels more than ever. Screen time will certainly increase as we spend more time at home, as we’ve seen happen in Europe with a 50% increase in internet traffic. The methods in which we research, shop and buy things – including cars – have already started to change. Whether that is researching cars on Kelley Blue Book, watching virtual test drive videos on YouTube, or using online car buying tools to purchase a vehicle, the way in which we market ourselves to shoppers needs to align with how media is consumed.READ MORE
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1 2018 Car Buyer Journey Study, Cox Automotive & HIS Markit
2 2016 U.S. Car Buyer Journey Study