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No one should live their life in fear, simply because of the color of their skin.

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Trusted vehicle valuations, trade-in, and marketing solutions

For generations Kelley Blue Book has been the industry-standard for trust and transparency providing vehicle valuations and data-driven solutions that remove the friction from the car buying process.

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Trust and Transparency

Kelley Blue Book is the #1 most trusted third-party, automotive brand providing trade-in solutions, vehicle valuation tools and digital marketing and advertising opportunities that connect consumers, automotive dealers and manufacturers.

66% OF ALL CAR BUYERS USE KBB.COM1
22.3M UNIQUE VISITORS MONTHLY2
633M VEHICLES VALUES PROVIDED3

Dealer uses trades to maximize inventory acquisition

In order to forge his own path within a competitive regional marketplace, Doug Anderson, owner and operator of Driver’s Way in Birmingham, Alabama, says he looks for innovative ways to optimize store operations, relying on high-tech tools to give his dealership a competitive advantage.

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12017 Cox Automotive Car Buyer Journey Study (U.S. only)
2Netezza and Adobe Analytics, avg. May 2016-April 2017 (U.S. only)
3KBB.com site data, Jan through Dec 2016