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The trusted resource for vehicle pricing in the U.S.

Since 1926, Kelley Blue Book has been the leading provider of car and pricing info, helping to align buyer and seller expectations and remove friction from the transaction process. In 2017, Kelley Blue Book expanded internationally, launching in Portugal and Brazil.

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Most trusted. Most recognized. Most used.

Virtually synonymous with car research and shopping, Kelley Blue Book is the most recognized and most used third-party brand by U.S. consumers. We help validate and build credibility for vehicles, dealerships and financial partners through awards, inventory and brand-building solutions, pricing data, and trade-in and acquisition tools.

66% OF ALL CAR BUYERS USE KBB.COM1
22.3M UNIQUE VISITORS MONTHLY2
633M VEHICLES VALUES PROVIDED3

Dealer uses trades to maximize inventory acquisition

In order to forge his own path within a competitive regional marketplace, Doug Anderson, owner and operator of Driver’s Way in Birmingham, Alabama, says he looks for innovative ways to optimize store operations, relying on high-tech tools to give his dealership a competitive advantage.

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12017 Cox Automotive Car Buyer Journey Study (U.S. only)
2Netezza and Adobe Analytics, avg. May 2016-April 2017 (U.S. only)
3KBB.com site data, Jan through Dec 2016