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7 min read
Data Innovation That Drives Bottom Line Results
04/10/2023
By: Brad Phelps, Senior Director of Data Strategy “Innovation is seeing what everyone has seen and thinking what no one has thought.” -Dr. Albert Szent Gyorgyi, Nobel Prize winning biochemist. Everyone knows that good data informs better decisions. In parts one and two of our DRiVEQ blog series, we described the difference between data that drives a single intelligent decision vs. repeated, industry leading decisions. In…
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6 min read
Turning Data into Actionable Intelligence
12/21/2022
By Brent Towne, Sr. Director of Consumer Data Strategy Today’s consumers expect brands to understand them better than ever, offering personalized products and services. Meanwhile, brands are investing in customer data and experience management to maximize customer satisfaction, loyalty, and lifetime value. But modern data capabilities don’t always translate into relevancy and efficiency for the consumer. Or generate value for brands. In part two of our…
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7 min read
Connected Data: The engine that powers better results
08/11/2022
The Automotive industry is changing at breakneck speed. This includes a dizzying array of new vehicles being offered, many from completely new OEMs. A radical shift to electrification, and a steady and pronounced shift to more digital interactions are being felt throughout the entire industry.
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Marketing
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Operations
Inventory
Marketing
Sales
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Market Insights
7 min read
Connected Data: The engine that powers better results
08/11/2022
The Automotive industry is changing at breakneck speed. This includes a dizzying array of new vehicles being offered, many from completely new OEMs. A radical shift to electrification, and a steady and pronounced shift to more digital interactions are being felt throughout the entire industry.
Read Article
Marketing
1 min read
Own Every Purchase Path with One Tech Partner
03/09/2022
In the increasingly unpredictable landscape of automotive retail, consumer expectations are evolving, and morphing, at a rapid pace. Predictive, meet-every-consumer-where-they-are solutions like Starbucks, Netflix, and Amazon have raised the bar, and have consumers demanding intelligent buying experiences that "get" them every step of the way. Keeping up with those expectations and maintaining market share requires a flexible suite of solutions to meet the needs of every…
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Digital Retailing
Marketing
9 min read
Let’s Move Forward with Technology That Works Together
03/08/2022
NADA is the “big show.” The even bigger show will be the end results you and your dealership deliver in 2022 when your entire organization functions as one, cohesive unit, delivering next-level consumer experiences that drive real results for your business. That’s our goal, and I know that many of you are looking ahead to this new year with ambition and hope that your business—your whole…
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Marketing
3 min read
Check These 3 Boxes to Create an Individualized Buying Experience for Every Shopper
01/12/2022
With every consumer choosing their own, unique path to purchase, you need to deliver an individualized buying experience for every shopper — so you can get more leads, close more deals, and earn higher profits. Let’s explore how you can grow your dealership by supporting any consumer, shopping any way, from anywhere. The right digital retailing partner will check the boxes on the following three things.…
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Digital Retailing
Marketing
2 min read
This is the Way Forward: Digital Retailing Insights to Drive Success in 2022.
02/02/2021
We all know that 2020 created huge shifts in consumer habits and behaviors – from the way we shop, work, eat and even how our kids learn. Our world has become much more digital and companies have embraced contactless business models almost overnight. Of course, this shift to digital has had a profound impact on the automotive industry. Consumers are making it clear that digital retailing…
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Marketing
3 min read
5 Car-Shopping Trends That Persist in the Shadow of COVID-19
03/25/2020
It’s news to no one that these are anxious times. But despite what probably feels like all doom and gloom right now, there is actually plenty of opportunity for dealers to stay connected to customers, bring in new business, and even transform your 21st century sales and operational strategy for the better. We’ve analyzed the most recent data on consumer and dealer sentiment as well as…
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Market Insights
Marketing
3 min read
Staying Connected to Your Customers During COVID-19
03/19/2020
These are unprecedented times. Every day seems to bring more news of COVID-19’s latest impacts, both globally and locally. Through all of this, we are committed to sharing with you the most up-to-date information and relevant best practices to help you continue to provide the optimal customer experience for which your dealership is known. Start with these tips: While many shoppers may delay their vehicle purchase…
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Marketing
6 min read
Reimagining the Automotive Consumer Experience
02/21/2020
It used to be that the key differentiator for dealers and manufacturers would be the product on their lots - the vehicle. However, over the years, OEMs have improved their product quality, and the difference between the quality of one vehicle over another is now harder for consumers to distinguish. As a result, consumer experience is of greater importance now more than ever. 2 in 3…
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Market Insights
Marketing
11 min read
The High Cost of Poor-Quality Leads
11/11/2019
Time is money – and one of the most significant ways for dealers to waste both is chasing bad leads. Typically, the biggest problem for dealers isn’t getting enough leads, but rather, how to correctly manage the many they do have and how to distinguish the good leads from the bad ones. While ignoring leads can result in lost sales, there is a balance between following…
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Digital Retailing
Merchandising
Lead Quality
Marketing
4 min read
5 Ways to Differentiate Your Dealership from the Competition
10/29/2019
It’s well-documented that car buyers think buying a car takes too long. They want to find their car online, agree on a price and trade-in value, and do their paperwork before ever going to the dealership.1 But you’ve already started to solve those challenges by using digital retailing at your store. Now it’s time to let your potential customers know: you’ve got a better way than…
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Digital Retailing
Marketing
Sales
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