We all know that 2020 created huge shifts in consumer habits and behaviors – from the way we shop, work, eat and even how our kids learn. Our world has become much more digital and companies have embraced contactless business models almost overnight. Of course, this shift to digital has had a profound impact on the automotive industry.
Consumers are making it clear that digital retailing is here to stay. In fact, 64% of shoppers want to do more of the purchase process online the next time they buy a vehicle. And dealers agree that digital retailing is key to a long-term winning strategy – with 75% of dealers acknowledging that they won’t be able to survive without it.
We know digital is the future. Last week, we launched Cox Automotive Complete Retail, a full suite of solutions that we offer through enhanced integrations delivering a more complete retail experience. Complete Retail showcases the breadth of our integrated products and solutions that enable our clients to deliver personalized connected experiences in an increasingly digital world.
I was fortunate enough to share these insights at Cox Automotive Experience during my session titled This is the Way Forward: Digital Retailing Insights to Drive Success in 2021. Watch the recording below to learn more.
Isabelle Helms is vice president of research and market intelligence at Cox Automotive.