Meet the Consumer Demand for Omnichannel Retailing 

Jessica Stafford, Senior Vice President of Cox Automotive Consumer Solutions, shares how dealers can provide an outstanding shopper experience with an omnichannel approach.

Today’s car shoppers have made themselves clear. They want an omnichannel retail experience:

• 71% of consumers say they are likely to complete their next car purchase using an omnichannel approach. (2023 Cox Automotive Car Buyer Journey Study)
• 43% of recent car buyers used an omnichannel approach on their purchase. (2023 Cox Automotive Car Buyer Journey Study)
• 83% of consumers think they should be able to continue an online buying experience in store. (2022 Cox Automotive Digitization of End-to-End Retail Study)
• 88% think starting a buying experience online should save them time in store. (2022 Cox Automotive Digitization of End-to-End Retail Study)

Retail360, Cox Automotive’s retail vision, meets the consumer demand for omnichannel retailing.

Only Cox Automotive enables true omnichannel experiences. Cox Automotive helps consumers and dealerships seamlessly complete any car-buying transaction, no matter where it starts or finishes—while keeping shoppers and sellers in sync throughout the experience.

Enable Every Path to Purchase
With our breadth of solutions and leading consumer sites, including Autotrader, Kelley Blue Book and Dealer.com dealership websites, only Cox Automotive connects and enables shopping and buying across all channels—fully online, in-store and anywhere in between. Whether a shopper starts or finishes on a dealer website, OEM.com, third-party sites, or the showroom floor, dealerships can capture them all.

Consistent Experience
These seamless solutions powered by connected data enable a consistent journey flow—without the friction and restarting that frustrates everyone. Pick up with every customer where they left off to create unmatched transparency, build trust, and increase profit with data-driven solutions that keep everyone in sync.

Download this Q&A with Jessica Stafford, Senior Vice President of Cox Automotive Consumer Solutions, to see how you can deliver a consistent, omnichannel experience for every shopper.