Resources

Electric vehicles are becoming more mainstream, but growth is hitting a speedbump.   It’s been an exciting time in the industry as electric vehicle (EV) sales hit new records. For the first…

With elevated vehicle prices, CPO vehicles have become more attractive to buyers who don’t want to spend new car money but want the peace of mind that comes with warranty protection.    It’s beco…

The Driving Forces for Automotive Digital Marketing in 2023: Mid-Year Predictions for Navigating the Road Ahead As summer winds down and the fourth quarter of the year looms on the horizon, it’s hard…

Many have heard the phrase “content is king” – a saying coined by Bill Gates nearly 30 years ago.  At that time, it was the rise of the Internet that forever changed consumer behaviors and pushed…

With inventory and market disruptions continuing to tighten the in-market car shopping journey, OEMs in today’s times have additional challenges when it comes to successfully reaching auto shoppers. I…

The Cox Automotive Research and Market Intelligence team is excited to announce the latest Digital Influence Study results. I recently had the pleasure of presenting these findings during an AIADA Aut…

When it comes time to buy a new car, most of us will spend hours upon hours seeking the best answer to a simultaneously simple and daunting question: Which car should I buy? We’ll seek information and…

For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over time. In 2021, we found tha…