Resources

The Cox Automotive Research and Market Intelligence team is excited to announce the latest Digital Influence Study results. I recently had the pleasure of presenting these findings during an AIADA Aut…

2021 was wild. Between inventory shortages, changing consumer behaviors, and the ongoing pandemic, the team at Cox Automotive is looking ahead to what’s in store for 2022. Our recent webinar focu…

2021 Path to EV Adoption Study In addition to the microchip shortage and other industry challenges, there is major buzz around the future of electric vehicles and ac…

Cox Automotive conducted research1 in August to understand how the chip shortage is impacting car buyer behavior; we compared our findings to research completed in April, as c…

What is CAMP 360, and how CAMP 360 partners with OEM marketing teams and ad agencies to optimize digital marketing strategies to reach the right shopper at the right time with the right message.

The past six months have continued to show us that there will always be another surprising market change or challenge. As I think back on the first six months since our launch, CAMP 360 continues to h…

Welcome to the new normal. Digital marketers are at a crossroads where car buyers’ digital expectations are meeting data privacy regulations and changes — and you need a…

A worldwide shortage of semiconductor microchips has created significant disruption in the automotive industry. With several OEMs slowing or temporarily stopping vehicle produ…

It’s no longer “ready or not, here it comes.” The age of the electric vehicle has arrived. With the EV segment’s challenge to internal combustion engines, OEMs are at a tipping…

What a difference a year makes For 11 years, the annual Car Buyer Journey Study, conducted by Cox Automotive (formally known as Autotrader Group), has analyzed new car buyer survey data to track trend…