Demand cools for once-hot cars at auctions Monday January 15, 2018 3 min Read Midsize cars remain popular in at least one place: the used-car auction. But even there, demand has begun to fade for the segment that dominated the industry for decades. Midsize cars were the only used-vehicle category in which wholesale prices fell in the second half of 2017 — down 0.7 percent. Unlike other segments, whose gains ranged from 2.9 to 10 percent in the fourth quarter alone, midsize car prices have been under pressure. It’s easy to see why: aggressively priced, subvented leases adopted two and three years ago to clear out sedans as consumer preferences shifted to crossovers and SUVs have begun to ripple through the used-car market. Midsize “cars underperformed all year in terms of pricing, and they’ll probably continue to struggle because of demand,” said Zohaib Rahim, manager of economics and industry insights for Cox Automotive. Read more› Related Market Insights CDG Podcast: 2024 Car Market Forecast: Shocks and Twists You Need to Know | Jonathan Smoke 1 min Read Used Car Dealer Podcast Episode 66: Digital Advertising, Inventory Strategies and Customer Retention for Used Car Dealers 1 min Read CDG Podcast: Dealer Tech Expert: How Car Buying is Evolving 1 min Read