It’s a great time to be in the CPO business. Certified Pre-Owned (CPO) car sales continue to gain traction and are up 9% over 2013, and the percentage of shoppers who are aware of CPO and considering it for the first time has also increased significantly over previous years.This brochure provides key data points from the 2014 Autotrader CPO study, including how CPO buyers spend their shopping time, the impact of shopper education on CPO, and the reasons shoppers choose CPO.

ABOUT THIS STUDY

To understand shopper perceptions of CPO vehicles as well as the CPO ownership experience,  Autotrader conducted two quantitative online surveys, which together comprise the 2014 Autotrader CPO Study. For the shopper portion of the study, Autotrader completed a total of 450 interviews among shoppers, split evenly among New, Used and CPO considerers who were planning to purchase a vehicle in the next 6 months. To understand the CPO ownership experience, Autotrader surveyed 1,195 current CPO owners. Both surveys took place in August 2014.