In an effort to better understand the consumer mindset when it comes to F&I and uncover revenue opportunities for dealers, we conducted a survey of 500 consumers who either recently purchased or were actively shopping for a car. The purpose of the study was to:
- Understand consumer feelings toward F&I products and services and their current process of learning about and purchasing them
- Measure current consumer awareness and knowledge of F&I products and services
- Determine if consumers already know what F&I products they want to purchase or if they depend upon the dealer for education and encouragement
- Evaluate the potential impact on F&I product sales if the education and sales process is brought online
