This year, between July 1 and November 30, car dealers face a triple whammy: the Presidential Election, Back-to-School and the 2016 Summer Olympics. TV space will be even more difficult to come by, which will inhibit dealers’ ability to get their message out effectively and maintain their momentum through the critical third and fourth quarters of the year.

Download this PDF to learn how you can maintain visibility in your local market. Also, check out these tips to steer your dealership’s fall advertising strategy.