The automotive industry has been significantly influenced by new tariffs over the past month. During a 100-day rally in Michigan, President Trump highlighted the achievements of the tariff initiative and provided new policy clarifications, bringing some relief to automakers and parts suppliers. These tariffs have been a pivotal topic since the early days of the current administration, and the narrative continues to evolve.

On May 1, Cox Automotive Chief Economist Jonathan Smoke and Executive Analyst Erin Keating presented Automotive Press Association (APA) members with the latest data and insights on the impact of these sudden and substantial automotive tariffs on the U.S. vehicle market and the broader economy. This presentation was part of the APA’s Real-time Auto Intelligence Update webinar series. They also discussed the recent policy adjustments announced by the White House on April 29 and projected how these changes will affect the auto industry and consumers in the second quarter and beyond.

Watch a recording of this event below and download the presentation. An audio-only recording and the transcript are also available.

To learn more about the Automotive Press Association and stay updated on future events, visit the APA website.

Download the Presentation
Listen to Audio Only
Download the Transcript

Tariffs: Our Insights

Since the first announcements of coming auto tariffs were made, Cox Automotive’s Economic and Industry Insights team has been closely monitoring this evolving story and has published related content. Read the additional commentary.